Manager, Insights, Strategy & Analytics Video Game Adaptions, Horror & Action

Sony Pictures Television is looking for a Manager to join our Insights Strategy & Analysis Team supporting Video Game Adaptations Horror & Action. The worlds largest independent studio Sony Pictures Television produces original content for linear networks and digital platforms. Our series from dramas like THE NIGHT AGENT THE LAST OF US and THE BOYS to comedies like PLATONIC to unscripted series like JEOPARDY! SHARK TANK and AMERICAN IDOL are beloved by our fans and customers worldwide.

As part of the SPT Insights Strategy and Analytics team this Manager will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development content strategy and marketing. This role will be a key member of a team that are experts on the entertainment marketplace commissioning trends customer needs and audience tastes. This Manager will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Televisions success in our unique role as an independent studio. Using secondary & syndicated data primary research ratings & consumption data and social listening this Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies in supporting trend identification landscape opportunity analysis concept and pilot testing content positioning content promotion & launch / post launch analyses. This role will play a meaningful and visible role in guiding content creation optimizing audience engagement and making our content the best it can be. The Manager Insights Strategy & Analytics will report to the Director Insights Strategy & Analytics Video Game Adaptations Horror & Action.

Responsibilities

The Manager will lead insights strategy & analytics work around SPT Video Game Adaptations Horror & Action series. Working with the team/Director the Manager will have a keen understanding of genre trends and opportunities conducting qualitative and quantitative primary research studies and tracking series performance to optimize departmental development slates understand landscape genre trends and improve the sell-ability marketing and performance of pitches and current series.

Title/Brand Lead

• Embed with internal teams as the face of research on any research aspect of assigned titles

• Provide holistic insights that pull together primary syndicated social and performance data on title and synthesize into a cohesive story
• Produce and present insights deliverables on titles including performance insight memos franchise insights etc.
• Lead title research including design fieldwork and execution of primary research studies including but not limited to IP evaluation concept explorations pilot testing season diagnostics etc.
• Manage projects both with internal stakeholders and external vendors actively communicating on project timelines budget deliverables
• Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders

Genre Landscape & Trends

• Leverage primary and secondary research and data sources including performance data and social analytics to evaluate genre landscape & content trends
• Generate strategic insights on genre and content trends to futureproof creative strategies
• Represent genre expertise internally design a roadmap of projects and deliverables to proactively communicate genre insights as a vital trusted resource for senior leaders
• Enhance understanding of the competitive landscape
• Produce regular performance reporting and create additional custom analyses as necessary for SPT across Video Game Adaptations Horror and Action
• Maintain a familiarity with entertainment landscape/industry trends

Communication

• Design best-in-class deliverables that concisely and effectively communicate insights
• Clearly articulate and translate complex data-driven insights into crisp actionable takeaways
• Develop strategic insights and communicate those to creative teams and to senior leaders
• Present findings to key stakeholders including senior leadership development current programming marketing/PR as well as to EPs production companies etc.
• Strong presentation skills able to tell data narratives that are strategic succinct & visual with a clear POV to increase engagement & adoption of insights & data across the business

Team Leadership

• Collaborate closely with team members to provide holistic insights
• Establish close effective relationships with creative marketing and partners across Sony
• Partner with broader data analytics teams as needed for larger scale projects and advanced analytics

Qualifications

• 5-7 years of experience in media and entertainment research market intelligence data analytics and/or business strategy or consulting
• Passion for television & video games!

• Ability to synthesize information from multiple sources and tell clear concise stories with data
• Expert understanding of TV landscape including linear networks digital platforms and emerging media platforms as well as of the TV production business model
• Experience with Nielsen Ratings (NNTV NPower SVOD Content Ratings) Ad Intel Fast Affiliates and with digital (AVOD VOD SVOD etc.) viewership measurement; experience with Luminate Studio Systems Ampere are a plus
• Experience with social and YouTube measurement to report on social campaign performance identify trending content and audience behaviors and familiar with tools like Talkwalker Tubular and TikTok analytics
• Familiarity with or fluency in managing qualitative and quantitative primary research projects
• Experience working with Creative Executives a plus
• Experience working with large data sets
• Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint Excel Outlook Word)
• Confident and self-motivated; able to own projects and execute them at a high level
• Able to distill and effectively communicate complex information clearly and concisely
• Advanced writing skills and ability to synthesize information and tell stories with data
• Skilled at data visualization and creating impactful presentations and deliverables
• Exceptional organization time management and project management skills
• Confident presence strong communication skills (verbal written listening)
• Flexible collaborative personality quick learner and strong proactive work ethic
• Self-starter with passion energy enthusiasm curiosity and a growth mindset
• Bachelors degree required preferably in the fields of Marketing Communications Economics Psychology Social Sciences Data Science or related fields

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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