Data Analytics Assistant

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Job Title:Data Analytics Assistant (Part-time)

Reports To: Associate Director Analytics

Function: Choreograph

Location: Hong Kong

Role Summary and Impact

WPP Media Hong Kong is seeking a Data Analytics Assistant to join our Choreograph team. This role is crucial for maintaining the integrity of our digital advertising data and ensuring the accuracy of our campaign performance measurement. Reporting to the Associate Director Analytics the successful candidate will be responsible for the systematic checking and validation of tracking pixels and tags across our clients digital properties and campaigns playing a vital support role in our operational excellence.

Core Responsibilities:

• Tag Verification & Validation:Systematically check and validate the implementation of pixels and tags (e.g. analytics conversion remarketing) across client websites and digital marketing campaigns.

• Functional Testing:Conduct tests to ensure that all tracking codes are firing correctly as per technical specifications and campaign requirements utilizing browser developer tools.

• Discrepancy Reporting:Diligently identify document and report any tracking discrepancies missing tags or implementation errors to the relevant technical and account teams.

• Documentation Management:Maintain clear organized and up-to-date documentation of all validation checks findings and the status of any required fixes.

• Collaboration & Follow-up:Liaise with internal teams to communicate issues and collaborate on confirming that fixes and updates have been successfully deployed.

• Adherence to Standards:Ensure all tracking implementations adhere to WPP Medias best practices and governance protocols.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.

Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.

LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

Bachelors degree in Marketing Advertising Business Information System or a related field.

0-1 year of experience in digital marketing or a related field.

Exceptional attention to detail and a high degree of accuracy.

High level of computer proficiency including experience with web browsers developer tools (e.g. inspecting elements checking console errors) and Microsoft Office Suite.

Strong analytical and problem-solving skills with the ability to systematically troubleshoot technical issues.

Clear and concise communication skills both written and verbal.

Excellent organizational and time-management skills with an ability to manage tasks efficiently.

A proactive and methodical approach to tasks.

Desired Skills & Experience:

Familiarity with digital advertising platforms.

Basic understanding of Tag Management Systems.

Knowledge of basic HTML and how websites function.

Previous experience in a digital marketing ad operations or quality assurance (QA) role is an advantage.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require flexibility please discuss this with the hiring team during the interview process.

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