Site Merchandising Manager-eCommerce Emerging Brands

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

How youll make an impact:

40%: Strategy & Brand Expression (Little Planet Otter Avenue Skip Hop)

• Own business analysis of all digital metrics including traffic conversion rate average order value AUR UPT gross margin site engagement rate digital OSAT scores returns and search effectiveness to inform go-forward decisions; drive continuous optimization via A/B testing and data insights.
• Own the end-to-end site merchandising vision and strategy translating brand positioning and seasonal priorities into compelling digital experiences that drive both brand affinity and financial performance.
• Lead how product stories come to life throughout the entire purchase funnel including homepage app product landing pages product detail pages categories and collections navigation filters bundles and sort logic.
• Balance relational objectives (brand love storytelling consumer trust) with transactional goals (revenue site engagement AOV UPT AUR and conversion rate).

20%: Cross-Functional Collaboration

• Serve as the primary Site Merchandising partner to Merchandising Planning Creative Marketing UX Analytics and Digital Product teams especially for launch timing and storytelling alignment.
• Translate business and financial goals into clear site merchandising priorities and execution plans.
• Align cross-functional teams around launch timing promotional strategy and site readiness to maximize revenue impact.
• Communicate performance insights and tradeoffs clearly to senior stakeholders with a strong command of retail and eCommerce KPIs.
• Influence roadmap prioritization for site enhancements testing and personalization tied to conversion AOV and engagement metrics.

20%: Consumer & Competitive Insight

• Leverage consumer behavior and site analytics to optimize product discovery conversion basket building and brand affinity.
• Track emerging competitive and industry trends in digital merchandising pricing presentation and promotional tactics to influence and determine our brands business decisions.
• Identify opportunities to improve both emotional connection and transactional efficiency across the customer journey.
• Provide business insights to cross-functional partners to guide decision making including content engagement search / SEO data and product ratings & reviews.

20%: Operations & People Leadership

• Own site calendars launch readiness and promotional execution to ensure financial goals are met or exceeded.
• Lead day-to-day site merchandising operations with a focus on accuracy speed and revenue impact.
• Manage coach and develop a high-performing team with clear accountability to both experience quality and business results.
• Establish best practices processes and governance that enable scale while protecting brand standards.
• Foster is a results-oriented collaborative team culture that balances creative excellence with financial discipline.

Wed Love to hear from you if:

Must have:

• 4 years in site merchandising ecommerce or digital retail.
• Strong understanding of ecommerce platforms merchandising tools and analytics (Adobe Analytics Google Analytics SFCC Shopify Bright Edge etc.)
• Ecommerce & Financial Leadership: Proven ability to optimize digital experiences to drive both transactional and relational objectives and strong understanding of the digital P&L.
• Innovative Brand-Forward Thinking: Thrives in ambiguity transforming emerging opportunities into clear strategies with measurable outcomes.
• Proven Leadership Skills: Influences teams and stakeholders to deliver intended results including leaders peers and direct reports.

Preferred skills and experience:

• Bachelors degree
• Creative problem-solver with strong attention to detail and follow-through.
• Familiarity with experimentation (A/B testing) and performance optimization.
• Strong cross-functional collaborator with excellent organizational and execution skills.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.