Junior Performance Marketing Manager (all genders)
Job Summary
Welcome to Glow25!
We are a dynamic fast-growing beauty and pro-aging company based in Berlin.
Our heartfelt mission: Glow moments that last for our community and for us as a team.
Work at Glow25 should inspire excite and be fun. Thats why were looking for smart empathetic people who take ownership and grow with us.
Join Glow25 and help us redefine beauty. Were excited to meet you!
These are our current challenges and future goals:
Our Performance Marketing team is growing and so are our ambitions. We are
scaling our Paid Social campaigns across international markets and are looking for
someone to support us with drive and dedication. You bring a fresh perspective
analytical thinking and a genuine passion for data-driven marketing Then you are
exactly the person we are looking for. Here you wont just watch from the sidelines
you will be right in the middle of it: from campaign planning to optimisation to testing
new channels. Your contribution matters and you will see it in the numbers.
This is where we need your support:
- You set up manage and optimise Paid Social campaigns (primarily Meta and TikTok) independently including targeting bidding creative selection as well as the setup and publishing of campaigns ad sets and ads.
- You analyse campaign data derive actionable insights to improve performance (e.g. ROAS CPA CTR) and communicate your results in a clear and structured way.
- You plan and run A/B tests for example on creatives audiences and ad copy and continuously contribute to improving our campaign effectiveness.
- You support the setup testing and scaling of new paid channels such as TikTok Outbrain or Affiliate and help drive cross-channel integration.
- You work closely with internal teams (e.g. Creative Copy Data) and external partners to develop and execute high-performing campaigns across the full customer journey.
You have the following experience:
- You communicate confidently in English (C1 or higher) and German (B2 or higher) both languages are required for effective day-to-day collaboration.
- You have 12 years of professional experience in performance marketing or a related field and you bring a strong willingness to keep learning.
- You have a solid understanding of data-driven marketing and are familiar with key metrics such as ROAS CPA CTR and bROAS as well as basic funnel concepts.
- You have hands-on experience with platforms such as Meta Ads Manager (must-have) and ideally also with TikTok Ads Google Ads or similar tools.
- You are able to set up campaigns in a structured way manage budgets define target audiences and make performance optimisations.
- You have basic knowledge of Google Analytics (GA4) understand UTM parameters and can conduct simple funnel analyses.
- Experience with reporting tools such as Looker Studio or Excel/Google Sheets as well as a basic understanding of tracking and attribution is a big advantage.
- Experience with Asana or similar project management tools is nice to have but not a requirement.
Thats something you can look forward to:
- Work flexibly in the way that suits you best. Work when and where youre most productive with flexible hours and smart time tracking.
- Home office Done right. Weve got you covered: receive a one-time 500 allowance to set up your perfect workspace.
- Fully equipped from day one. Mac or Windows you choose what works best for you.
- Glow Card your monthly treat. Get 50 every month to spend however you like thats 600 a year just because.
- Learning is part of the deal. Whether its our Glowcademy dedicated learning time or personal development support we invest in you not just in numbers.
- Lets Glow! Enjoy 40% off our entire product range yes everything.
- Take a break youve earned it. 30 vacation days 1 personal holiday up to 10 additional unpaid days off when you need a real reset. Oh and New Years Eve Thats a day off too!
- Stay healthy stay glowing. Our company health insurance reimburses up to 600 per year for extras like vision aids alternative medicine or dental cleanings.
- Thinking ahead. After your probation period well contribute 600 toward your pension plan and if you add more well top it up with an extra 20%.
- Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
- Team spirit to go. Our Glow25 merch is more than just fabric its your badge of belonging.
- Culture that truly shines. For five years in a row weve been recognized as a Top Company on Kununu - proof of the strong positive and genuine culture we live every day.
- Move your way. From workouts to wellness retreats you decide how to stay active. Choose between Urban Sports Club or Wellpass.
Yay! Youve made it this far!
But theres one more thing we want to say: Dont hesitate! Especially if youre a woman or from an underrepresented group. Even if you dont check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfil our mission of helping people bring more energy into their daily lives.
About Company
Hey! Wir sind Primal State – ein junges, stark wachsendes Health & Well Aging Unternehmen aus Berlin. Mittlerweile gehört Glow25 - eine Collagen Company, die neue Maßstäbe im Well-Aging-Markt setzt, als weitere, sehr erfolgreiche Marke zur Primal Familie. Wir haben es uns zur Mis ... View more