Lead CJA Consultant

We are seeking an experienced Lead Adobe Customer Journey Analytics (CJA) Consultant to drive the strategy design and implementation of enterprise analytics solutions. This role requires strong expertise in digital analytics marketing performance measurement stakeholder alignment and solution design to help organizations evolve from basic reporting to a scalable insight-driven model. The ideal candidate combines consulting analytics and Adobe ecosystem expertise translating business needs into actionable CJA use cases measurement frameworks and reporting solutions. You will act as the key bridge between business and technical teams ensuring analytics investments support decision-making performance visibility and growth across platforms such as Marketo Adobe Experience Platform (AEP) and Adobe Real-Time CDP.

Key Responsibilities

• Lead the design and implementation of Adobe Customer Journey Analytics solutions aligned to business marketing and performance measurement objectives
• Conduct discovery sessions and stakeholder workshops to understand current-state analytics capabilities reporting gaps data dependencies and priority use cases
• Translate business requirements into scalable analytics frameworks KPI definitions data requirements and reporting structures
• Define how CJA should be used to support campaign measurement customer journey visibility and performance reporting across digital marketing automation and customer data platforms
• Assess existing analytics implementations and recommend whether current configurations can be extended optimized or redesigned
• Partner with technical teams to shape data models data views source integration requirements and reporting design decisions acrossCJA Marketo AEP and Adobe CDP / RTCDP
• Guide the functional design of reporting solutions that leverage data from web campaign CRM identity and audience platforms to create more unified performance visibility
• Lead dashboard and reporting strategy including executive operational and performance-oriented views tailored to stakeholder needs
• Develop phased recommendations that balance near-term business priorities with long-term scalability across the Adobe ecosystem
• Facilitate stakeholder alignment solution reviews design discussions and requirements sign-off across business and technical teams
• Provide strategic oversight during implementation testing user validation and enablement activities
• Establish best practices for governance taxonomy alignment metric consistency and reporting adoption across interconnected analytics and activation platforms
• Mentor junior team members and guide cross-functional teams through complex analytics initiatives

Required Skills & Qualifications

• 7 years of experience in digital analytics marketing analytics customer journey analytics or a related consulting discipline
• Strong hands-on and solution design experience withAdobe Customer Journey Analytics
• Proven experience leading discovery requirements gathering KPI alignment and reporting strategy for enterprise analytics programs
• Strong understanding of campaign measurement funnel reporting journey analysis and digital performance analytics
• Experience translating business needs into analytics frameworks platform requirements and scalable reporting solutions
• Strong working knowledge ofAdobe Experience Platform (AEP)concepts including schemas datasets identities and upstream dependencies that influence CJA design and reporting readiness
• Familiarity withAdobe Real-Time CDP / Adobe CDPand how unified profiles audiences and customer data activation strategies influence measurement and reporting use cases
• Familiarity withMarketodata structures campaign performance reporting requirements and marketing automation data flows relevant to CJA reporting design
• Experience working across cross-channel data integration patterns involving marketing automation CDP CRM and digital analytics platforms
• Excellent stakeholder management workshop facilitation and communication skills
• Ability to operate effectively in ambiguous environments and shape phased practical recommendations
• Proven experience leading teams and delivering complex analytics transformation initiatives

Preferred Qualifications

• Experience with the broaderAdobe Experience Cloudecosystem including Adobe Analytics AEP RTCDP / Adobe CDP Marketo and related platforms
• Experience designing measurement frameworks and reporting solutions for marketing digital or customer experience organizations
• Familiarity with dashboard wireframing reporting design and executive storytelling
• Working knowledge of tagging instrumentation and data quality considerations that affect analytics accuracy
• Experience supporting testing enablement and adoption for enterprise analytics rollouts
• Relevant Adobe or analytics certifications