Head of Ad Monetization

On behalf of a global iGaming company we are seeking a commercially driven and data-obsessed Head of Monetization to lead revenue strategy across their iGaming portfolio. This role will own the full player value lifecycle from acquisition efficiency through retention engagement and lifetime value (LTV) optimization. You will work cross-functionally with Product Marketing CRM Data and Compliance to design implement and scale monetization strategies that drive sustainable growth.

Your Impact

Monetization Strategy & Leadership

• Define and execute the company-wide monetization strategy aligned with business objectives and growth targets
• Own revenue KPIs including ARPU LTV conversion rates and player yield
• Lead pricing bonus strategy promotions and in-product monetization initiatives
• Build and manage a high-performing monetization team (CRM promotions pricing analytics)

Player Lifecycle Optimization

• Optimize the entire player journey: acquisition activation retention reactivation
• Design segmentation frameworks (VIP casual high-risk churn-prone) and tailored monetization approaches
• Partner with CRM teams to deliver personalized campaigns across channels (email push SMS in-app)

Data-Driven Decision Making

• Leverage analytics to identify revenue opportunities and inefficiencies
• Own A/B testing roadmap for promotions offers UX and pricing models
• Collaborate with Data teams to build dashboards and predictive models (churn LTV forecasting)

Product & UX Monetization

• Work closely with Product to embed monetization into user experience without harming retention
• Optimize game lobby placement cross-sell upsell mechanics and in-game incentives
• Influence roadmap with revenue-driven insights

Bonus & Promotions Management

• Design and optimize bonus structures (welcome offers reloads free spins cashback)
• Ensure promotional efficiency (bonus cost vs. incremental revenue)
• Continuously test and refine promotional mechanics across markets

Market & Competitive Analysis

• Monitor competitor strategies market trends and regulatory changes
• Adapt monetization tactics to local market dynamics and player behavior
• Identify new revenue streams (e.g. gamification loyalty programs partnerships)

Compliance & Responsible Gaming

• Ensure all monetization strategies comply with regulatory frameworks
• Work closely with Compliance to align with responsible gaming standards
• Balance revenue growth with player protection and sustainability

You Bring

Experience

• 812 years in monetization revenue optimization or growth roles within iGaming gaming or similar digital industries
• Proven track record of scaling revenue in a high-growth data-driven environment
• Deep understanding of player behavior segmentation and lifecycle management

Skills

• Strong analytical mindset with hands-on experience in data-driven decision making
• Expertise in CRM promotions pricing strategies and A/B testing
• Commercial acumen with the ability to balance short-term revenue and long-term player value
• Leadership experience managing cross-functional teams

Tools & Knowledge

• Experience with analytics tools (e.g. SQL Tableau Looker or similar)
• Familiarity with CRM platforms and marketing automation tools
• Strong understanding of iGaming products (casino sportsbook live casino)

Key KPIs

• Revenue growth & profitability
• LTV / CAC ratio
• ARPU and player yield
• Conversion rates across lifecycle stages
• Bonus efficiency (cost vs. incremental revenue)
• Retention and churn rates

What Success Looks Like

• Scalable data-driven monetization engine delivering consistent revenue growth
• Improved player lifetime value without compromising user experience
• High-performing team with clear ownership of revenue metrics
• Strong alignment between Product Marketing and Commercial teams

Whats in it for you

• Opportunity to shape monetization strategy at a senior leadership level
• Fast-paced high-growth iGaming environment
• Data-rich ecosystem enabling experimentation and innovation
• Competitive compensation and performance-based incentives