Innovation Brand Manager

Position Title: Brand Manager US Retail

Position Type: Regular - Full-Time

Requisition ID:42068

Aboutthe role.

As the Innovation Brand Manager US Retail Marketing youll play a pivotal role on McCains North America Marketing Team helping shape the future of our retail portfolio and driving sustainable profitable growth. This is a high-impact position where strategy meets execution where youll partner closely with the Senior Brand Manager to develop and deliver annual and mid-range marketing plans that build brand equity and accelerate consumer demand.

In this role you wont just support the business youll help lead it. Acting as a strategic partner across Sales Innovation Marketing Operations Go-to-Market and Insights youll bring ideas to life align cross-functional teams and ensure our portfolio meets ambitious performance goals.

If youre a curious creative marketer who thrives in a fast-paced environment and is eager to build both your marketing expertise and general management skills this is your opportunity to make a real impact. At McCain Foods (Oakbrook IL) youll have the autonomy to develop and execute brand strategies locally while contributing to a global brand with a strong legacy and bold future.

Whatyoullbe doing.

• • Co-develop and co-lead (with the Senior Manager)short and long termbrand growth strategies to deliver sustainableresults andalign other functions to those strategies.In partnership with the senior manager manage and lead the annual brand planning process for the brandand private label.
  • Analyzes business brand customer data and build strategies and business cases with strong rationale including translating consumer insight to high impact initiatives.
  • Identifycustomer & channel opportunities with recommendations on actions.
  • Manages and leads development and execution of sales fundamentals (pricing merchandising shelving assortment).
  • Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
  • Support brand positioning and equity building initiatives.
  • Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
  • Prioritize the flow of resources at the brand segment & project level.
  • Serves as a mentor/coach and/ormanages and developsABMs.
  • Builds team and functional capability and culture.
  • Owns delivering the integrated marketing mix across all executions.Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.

Whatyoullneed to be successful.

• • Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
  • Previousmarketing experience required dealing with CPG retailers (Walmart Kroger Publix Wakefernand/ormajor grocery retailerspreferred)
  • Previousexperience required developing brand strategy the brand P&L campaign development & communication product launches and sales fundamentals
  • Food industry experience and/or Tier 1 CPG experience preferred
  • Consistently achieves results even under toughcircumstances
  • High degree of accountability with the ability to hold self and others accountable to meet commitments
  • Abilityleadcross functional projects and teams and handle multiple projects and priorities on time with excellence
  • Ability toquickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives
  • Strong communicationand interpersonal skills to function effectively as a leader and in a team and matrixed environment.
  • A strong understanding of theUSCPG retail environment with the ability to deliver solutions thatbenefitthe company and customer
  • Strong analytical and creativeproblem solvingskills (gathers critical data translates analysis of an opportunity to resulting volume and financial goals develops POV and recommendation)
  • Ability to be resilient in the face of adversity
  • Has the courage to step up and address difficult issues
  • Strong knowledge of Microsoft Office Suite (Word Excel Outlook PowerPoint)
  • IRIanalytic capabilities

About the team.

Reporting to the Senior Brand Manager US Retailthe Brand Manager has shared ownership and accountability in delivering volume profit & share of the potato brand and will also have key initiative and/or segment ownership.Overseeing the US frozen potatoes branded McCain and private labelbusiness.

About McCain.

Click Heretolearn more about McCainand how we provide you with opportunities to make an impact that matters.

Leadershipprinciples.

At McCain our leadership principlesguidehow we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Hereyoullfind opportunities to learn grow and thrive. Join us and experience whywerebetter together.

Our purpose is grounded in building meaningful believers in the power of working together in personit helps us stay connected collaborate more effectively and grow as a team. At the same time we recognize the importance of flexibility. Most office-based roles follow a hybrid model with theoptionto work remotely two days a week. There may be exceptions depending on the role and location so we encourage you to speak with your recruiter for more details.

Compensation Package:$97500.00 - $130000.00 . USD annually Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs. This posting is for an existing vacancy.

Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with country provincial and state governing plans and can vary by work level location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) pleaselet us know and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information isbeing handled here.

Job Family:Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace

Company:McCain Foods USA Inc.