Academic Internship

Beiersdorf

Job Location:

milan - Italy

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

During the internship the selected candidate will work closely with the Marketing team and the assigned tutor actively contributing to the following activities:

Support in the development and execution of the marketing plan with a focus on promotions launch strategies and the implementation of a 360 communication plan.
Definition of key product benefits creation of dedicated communication materials and updating of product technical specifications.
Development and adaptation of point-of-sale materials in line with brand strategy and promotional activities.
Monitoring and analysis of market performance and competitive landscape both from a quantitative perspective (sell-in & sell-out data analysis) and a qualitative one (e.g. activations promotions new product launches).
Preparation of presentations to support marketing activities.
Maintenance and updating of product-related information on the corporate website.
Support in the development of digital marketing plans with a particular focus on influencer marketing.
Ongoing collaboration with Trade Marketing Sales Digital and Medical Training teams to ensure a synergistic and integrated brand approach.

Your Profile

Fluent in English (both written and spoken)
Available to work full-time for a minimum of 6 months
Currently enrolled as a student and eligible for an academic internship
Strong passion for marketing and branding
Curious open-minded and eager to learn
Proactive detail-oriented and brings a positive can-do attitude

Please send your CVs in English!

Required Experience:

Intern

Your Tasks

During the internship the selected candidate will work closely with the Marketing team and the assigned tutor actively contributing to the following activities:

Support in the development and execution of the marketing plan with a focus on promotions launch strategies and the implementation of a 360 communication plan.
Definition of key product benefits creation of dedicated communication materials and updating of product technical specifications.
Development and adaptation of point-of-sale materials in line with brand strategy and promotional activities.
Monitoring and analysis of market performance and competitive landscape both from a quantitative perspective (sell-in & sell-out data analysis) and a qualitative one (e.g. activations promotions new product launches).
Preparation of presentations to support marketing activities.
Maintenance and updating of product-related information on the corporate website.
Support in the development of digital marketing plans with a particular focus on influencer marketing.
Ongoing collaboration with Trade Marketing Sales Digital and Medical Training teams to ensure a synergistic and integrated brand approach.