Customer Relationship Manager

About the Company

Uzbekistan has recently legalized betting activities marking a significant milestone in the development of the countrys regulated gaming industry. The company is proud to be among the first state-licensed operators positioned to play a leading role in this new and fast-growing market.

As part of its launch and expansion plans in Uzbekistan the company is building a strong local team across multiple departments and is currently hiring several Customer Service Specialists to support its growing customer base.

Role Overview

The Customer Relationship Manager will lead and develop CRM and customer lifecycle initiatives for a fast-growing betting operator driving customer engagement retention and long-term loyalty through data-driven campaigns and personalized communication strategies.

Key Responsibilities

• Develop and execute CRM and retention strategies aligned with business growth objectives
• Manage and optimize the full customer lifecycle journey across multiple communication channels (email push notifications SMS in-app messaging etc.)
• Create audience segmentation strategies and deliver targeted personalized campaigns based on customer behavior and analytics
• Monitor campaign performance customer engagement and retention metrics providing regular insights and recommendations
• Own and improve CRM workflows automation processes and campaign efficiency
• Conduct A/B testing and ongoing experimentation to improve campaign effectiveness and customer experience
• Collaborate closely with Marketing Product Customer Support and other internal teams to ensure aligned customer communication strategies
• Maintain CRM systems and customer databases ensuring data accuracy consistency and compliance with internal standards
• Identify opportunities for improving customer loyalty reactivation and overall customer lifetime value
• Support reporting forecasting and strategic planning related to CRM activities

Requirements

• High school diploma (or equivalent)
• Previous experience in CRM lifecycle marketing retention marketing or a similar customer-focused role
• Native-level written and spoken Uzbek (MANDATORY)
• Fluency in English written and spoken (MANDATORY)
• Good understanding of customer segmentation retention strategies and customer journey management
• Hands-on experience with CRM and marketing automation platforms (HubSpot Salesforce Braze Optimove or similar)
• Strong analytical and problem-solving skills with the ability to work with data and performance metrics
• Experience managing multi-channel campaigns and marketing automation processes
• Ability to prioritize tasks manage multiple projects and work in a fast-paced environment
• Strong communication and organizational skills
• Proactive detail-oriented and results-driven mindset
• Availability to work full-time from the office located in central Tashkent

Working Environment

• Full-time office-based role in Tashkent city center
• Modern office environment with standard computer systems and support tools

Additional Information

This is a unique opportunity to join one of the first officially licensed companies in Uzbekistans newly regulated betting industry. While the market is still emerging the company offers the chance to become part of a rapidly developing sector with long-term growth potential.