Content Ads Specialist

We are seeking a Content Ads Specialist to develop and implement strategic marketing initiatives for a healthcare services provider. The role will focus on driving brand awareness generating leads and optimising campaign performance across digital campaign and offline activation.

Key Responsibilities

• Develop strategic marketing plans to increase brand visibility engagement and lead generation
• Execute marketing campaigns across digital channels (SEO SEM paid ads) and a little bit offline activation (events ATL/BTL promotions)
• Track analyse and report on campaign performance providing actionable insights for continuous improvement
• Contribute to marketing materials including offline communications advertisements paid ads media content and articles
• Collaborate with the Visual Marketing team to ensure content is relevant and audience-focused
• Maintain and update the company website and social media channels developing content plans (focusing on paid ads content) and analyzing its performance metrics
• Produce weekly and monthly performance reports for Marketing Manager
• Partner with operations teams to design campaigns aligned with clinic services and customer needs
• Ensure all promotional activities reflect the brand and service standards of the clinic

Requirements

• Bachelors in Marketing Communication Business or Public Relation
• 1-2 years in marketing ideally with digital & offline campaign experience
• Has worked in healthcare clinics hospitals beauty/aesthetic retail or F&B services
• Comfortable managing both digital marketing performance and offline activation
• Strong knowledge of content creation and paid ads but also familiar with event marketing & BTL campaigns
• Hands-on in managing websites & social media (preferably experienced in managing paid ads media contents) including content planning and analytics
• Able to collaborate cross-functionally (with Creative & Operations)

Apply Now and make a difference!