Assistant Sales Manager MICE
Kuala Lumpur - Malaysia
Job Summary
Genting Malaysia Berhad
GentingMalaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business covering theme parks casinos hotels seaside resorts and entertainment venues in Malaysia the UK and the US. It is one of the largest listed companies in Malaysia.
With decades of experience and milestones Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025 stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park Skytropolis Indoor Theme Park Crockfords and more. Even with all these accolades Genting Malaysia is constantly expanding and making big waves in the hospitality industry.
If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!
Key Responsibilities
Sales Strategy and Business Development
- Drive sales for MICE attraction related products including Eufloria golf tournaments Genting SkyWorlds team building programmes family day events and GSW buyout events.
- Work with Director of Sales (MICE) to develop and execute sales strategies annual plans and market approaches to achieve revenue and room night targets.
- Identify new business opportunities from corporate government GLC associations training consultants schools event organizer and other relevant market segments.
- Develop packages pricing proposals and value propositions to position MICE attractions within the resort ecosystem.
- Actively source leads conduct sales calls presentations site inspections and business meetings to convert opportunities into confirmed events.
Account Management and Client Servicing
- Manage assigned accounts and serve as the key point of contact for clients from enquiry through event completion.
- Build and maintain strong relationships with corporate clients training consultants event organizer golf organisers schools and associations.
- Understand client objectives and recommend suitable concepts packages and programme flow to meet their needs.
- Negotiate commercial terms and close sales in line with approved pricing and profitability requirements.
- Ensure a high standard of client servicing timely follow-up and professional communication throughout the sales cycle.
Event Planning and Cross-Functional Coordination
- Work closely with internal departments including rooms banquet F&B Golf Theme Park Events & Entertainment Transport Operations Finance Marketing Social Media Public Relations Rewards Attractions and other related department to ensure smooth event planning and execution.
- Coordinate quotations contracts booking arrangements deposits event orders food tasting site inspections rooming requirements and programme details.
- Support the planning and delivery of all related events.
- Ensure all client requirements changes and operational information are properly documented and communicated to relevant teams.
- Conduct post-event follow-up and gather feedback to improve future event delivery and strengthen repeat business opportunities.
Commercial and Administrative Management
- Prepare proposals commercial terms quotations contracts proforma invoices event order and other required sales records accurately and promptly.
- Monitor event revenue costs payment timelines and billing matters to support commercial control and smooth event closure.
- Maintain accurate account lead and booking information in Dynamics 365 or other designated systems.
- Prepare sales reports pipeline updates performance analysis and market intelligence for management review.
- Ensure compliance with company policies MICE SOPs and relevant internal procedures.
Job Requirements
- Bachelors Degree or Diploma in Hospitality Management Business Administration Sales & Marketing Event Management or related field.
- Minimum 3 to 5 years of relevant experience in MICE sales hotel sales event management attraction sales golf event sales theme park sales corporate team building or related hospitality field.
- Experience handling products or events related to outdoor venues attractions golf tournaments family day programmes corporate events or incentive groups will be a strong advantage.
- Strong sales negotiation presentation and account management skills.
- Good understanding of the MICE industry market segments event conversion process and commercial requirements.
- Excellent communication and interpersonal skills with the ability to engage clients and work effectively across multiple internal departments.
- Proficient in Microsoft Office and familiar with Dynamics 365 or equivalent CRM / sales systems.
- Able to travel for sales calls site inspections trade events and client meetings when required.
Preferred Experience / Attributes
- Proven track record in achieving sales targets and converting new business opportunities.
- Experience in packaging and selling experiential lifestyle or attraction-based event solutions.
- Strong coordination skills with the ability to manage multiple accounts deadlines and event requirements concurrently.
- Commercially aware detail-oriented and confident in client-facing situations.
- Positive team player with strong follow-up discipline and service mindset.
Be part of an exciting history-in-the-making help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the now!
Required Experience:
Manager
About Company
Resorts World Genting is Malaysia’s premier integrated resort destination and home of Southeast Asia's Anticipated Theme Park Genting SkyWorlds. The resort also features wide-ranging leisure and entertainment facilities, including casinos, theme parks, amusement attractions, dining, a ... View more