Associate Product Manager
Mississauga - Canada
Job Summary
The role is responsible for executing marketing activities and supporting Therapy Development initiatives. This includes developing marketing materials planning promotional and digital campaigns supporting the sales force and delivering data analysis and insights to measure performance and drive decision-making. The role collaborates closely with Global Marketing Supply Chain and crossfunctional partners.
How you will make an impact
Act as a content expert for target audiences with a strong focus on patientcentric initiatives.
Drive innovation and new programs within Therapy Development initiatives in Canada.
Collect analyze and interpret data related to Therapy Development initiatives (Canada and EU) to assess performance against KPIs and identify challenges and opportunities.
Develop dashboards and reporting tools to communicate results and insights.
Develop marketing messages aligned with regional strategy.
Plan and execute digital marketing and media strategies including campaign optimization and performance measurement.
Lead digital advertising activities and oversee digital marketing platforms.
Support the sales organization through training on products messaging and competitive landscape.
Contribute to the strategic planning of the product portfolio and support new product launches.
Collaborate with product managers to develop marketing and training materials.
Support internal and external meetings and manage key marketing systems (e.g. Marketo Customer Data Platform Dynamics 365 / Salesforce).
Conduct competitive and market analysis including market dynamics pricing and positioning.
Maintain uptodate knowledge of relevant literature and regulatory requirements.
What you will need:
Bachelors degree with a minimum of 3 years of relevant work experience or
Masters degree (or equivalent) with at least 1 year of related experience.
Experience in sales marketing or the healthcare industry is preferred.
What else we look for:
Strong proficiency in Microsoft Office tools.
Excellent written and verbal communication skills.
Strong analytical problemsolving and criticalthinking abilities.
Solid understanding of marketing principles market share analysis pricing ASPs and competitive dynamics.
Working knowledge of digital and social media technologies and their application in marketing strategies.
Ability to manage multiple priorities in a fastpaced environment.
Strong collaboration skills with global and crossfunctional teams.
Ability to build effective internal and external relationships.
Compliance with company policies health & safety and environmental standards.
Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety ofbenefits programs to address the diverse individual needs of our employees and their families.
For Canada the base pay range for this position is 80000 $ -114000 $ (highly experienced). The pay for the successful candidate willdepend on various factors (e.g. qualifications education prior experience).
Required Experience:
IC
About Company
Edwards Lifesciences (NYSE: EW), is the global leader of patient-focused medical innovations for structural heart disease and critical care monitoring. We are driven by a passion for patients, dedicated to improving and enhancing lives through partnerships with clinicians and stakehol ... View more