Digital Marketing Manager
Share
Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.
About the Role:
We are looking for a data-driven and creative Digital Marketing Manager to develop and manage integrated marketing programs spanning both researcher and author audiences. This role sits at the intersection ofauthor marketingand researcher-focused product campaigns driving awarenessdemand and engagement across Wileys portfolio of researcher toolsand1870journals.
You willleadmulti-channel digital campaign strategy and execution with a strong emphasis on automation personalisation and performance optimisation.Werelooking for someone who thinks digital-first leads with data and brings a genuine curiosity about understanding researchers and authors at every stage of their journey.Youllbe a valued partner to our Web Marketing Marketing Automation and Advertising Social & Paid Media teams as well as our Product and Editorial stakeholders.
Job Responsibilities:
Design and execute integrated multi-channel digital campaigns targeting researcher and author audiences spanning awareness and lead generation through to nurture conversion and retention
Lead campaign strategy and copy/asset development for author marketing programs driving journal article submissions across Wileys journal portfolio
Develop and manage researcher-focused campaigns promoting corporate products with clear goals around product awareness sign-up and active usage
Define the audience data andbehaviouralsignals needed to power effective campaigns working across data technology and insights teams to ensure the right information is captured and accessible and proactivelyidentifyingnew ways data can be used to deepen engagement with researcher and author audiences
Partner with Marketing Automation specialists to build andoptimiseautomated nurtureprogrammes ensuring campaigns are efficient scalable and continuously improving
Collaborate with Performance Insights teams tomonitor report on and act on campaign data testingnew approaches iterating on messaging and making evidence-basedoptimisationdecisions
Identifyand evaluate new digital partnership and promotion opportunities developing business cases and investment proposals with clear cost/benefit analysis
Required Qualifications:
Bachelors degree inanydiscipline.Additionalcertifications in Digital Marketing Data Analytics or SEO/SEM are a plus.
3 years of experience in marketingwith provenexperience building and scaling multi-channel digital marketing campaigns using platforms such as Google Analytics Google Ads Microsoft Advertising and LinkedIn to drive awareness acquisition and engagement.
Strong analytical mindset with the ability toleverageperformance data audience insights and tools like Power BI to inform strategyoptimizecampaigns and generate actionable insights.
Ability to translate complex products or research-driven propositions into clear compelling messaging across email web paid and social channels with strong written and verbal communication skills.
Demonstrated success collaborating with cross-functional global stakeholders (e.g. product editorial technology and marketing) to align priorities and deliver integrated high-impact campaigns.
Preferred Qualifications:
Experience workingwithin academic publishing scholarly communication or a related scientific/technical field.
We power infinite possibilities.
For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.
Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.
Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.
We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom Canada or USA. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.
When applying please attach your resume/CV to be considered.
Salary Range:
43000 GBP to 61533 GBP#LI-JG1Job Posting Title:
Digital Marketing ManagerLocation:
London (Fitzroy Square) GBRRequired Experience:
Manager
