Director of Business Optimization

THE COMPANY

Cogir Senior Living based in Scottsdale Arizona proudly oversees a network of senior living communities spanning 13 states nationwide. As a trusted leader in senior housing we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive growth-focused environment for our team members.

At Cogir our culture is rooted in the core values of human focus creativity and excellence which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Health Dental Vision and Life Insurance.
• 401K with company match.
• Paid Vacation Holidays and Sick Leave.
• Employee Assistance Program.
• Generous Employee Referral Program and more.

POSITION SUMMARY

The Director of Business Optimization manages the sales and marketing initiatives for a group of senior living communities in an assigned geographic region.

Responsibilities include developing strategic success plans based on outlined company goals that will promote revenue growth and improve customer experience within the region. This will consist of business and market development customer expectation management management of area market research strategic direction for promotion and advertising revenue growth supporting the move in process and ongoing customer experience improvement.

The DBOS will coach and develop the communities sales directors providing ongoing training coaching and mentorship. DBOS may also need to cover open sales positions as requested. Specific core responsibilities include strategic and long-range planning identifying appropriate advertising opportunities and collateral needs coordinating lead-generating events managing referral relationships manage competitive market analysis and other tasks necessary to meet overall marketing and solutions objectives and meet or exceed portfolio occupancy and revenue goals.

KEY RESPONSIBILITIES

• Mentor the community sales and marketing activities and development.
• Manage and/or directly provide support all aspects of solutions sales and marketing efforts for all assigned communities to grow revenue and maintain established occupancy goals.
• Develop strategic and long-range business and market plans for each supported community with input and support from the Executive Director corporate marketing VP of Sales and operations teams.
• Management of area market research strategic direction for promotion and advertising to support revenue growth plans and ongoing customer experience improvement.
• Support referral relationships and other tasks necessary to meet overall marketing and solutions objectives to meet or exceed portfolio occupancy and revenue goals.
• Other Duties as assigned by direct supervisor.

CANDIDATE QUALIFICATIONS

Education:

• A bachelors degree in marketing communications business hospitality or a related field is preferred.

Experience Competencies and Skills:

• At least five (5) years of progressive sales experience preferably within the senior living or hospitality industries with a successful sales leadership track record.
• Multi-site/regional experience is a plus.
• In-depth knowledge of sales strategies and methods.
• Experience with Yardi or similar CRM software is preferred.
• Strong analytical skills with keen attention to detail and proven problem-solving skills.
• Excellent leadership communication and interpersonal skills.
• Highly organized with an exceptional work ethic self-motivation and ability to motivate others.
• Visionary leader with high integrity.

Special Requirements:

• Must reside in market (WA or OR).
• Capacity to travel within the assigned region. The travel expectation to communities in the assigned portfolio is at least 65% (at least 3 days/week) but may be required in market up to 100%.