Director of Marketing Strategy & Operations

The Role

Farther Finance seeks an exceptional Director of Marketing Strategy and Operations to serve as Chief of Staff to the firms marketing lead. This role is designed for a rare operator one who combines the judgment of a general manager the discipline of a strategist and the analytical rigor to ensure marketing is unequivocally tied to business outcomes.

As a force multiplier at the center of Farthers growth engine this person will extend the marketing leads bandwidth across integrated planning go-to-market execution performance analytics board communications and cross-functional alignment. Initially acting as a Swiss Army knife across strategic and operational priorities this person will ultimately own the full suite of marketing operations running weekly and monthly analysis integrated planning budgets and forecasts and year-over-year marketing plan development.

This role operates on the hybrid schedule across Farthers New York City and Connecticut offices.

Your Impact

• Serve as the strategic and operational extension of the marketing lead institutionalizing best-in-class marketing processes across planning execution and measurement
• Own all weekly and monthly performance analysis dashboards and reporting that connect marketing spend to pipeline client acquisition retention and lifetime value
• Lead integrated planning across all marketing disciplines ensuring messaging sequencing and execution are consistent and audience-aligned across all channels and touchpoints
• Drive go-to-market trafficking and launch coordination across channels and functions partnering cross-functionally with sales product finance data and CX teams
• Own the development of board presentations executive updates and strategic marketing communications distilling complex data into clear compelling narratives
• Manage budgets forecasts actuals and year-over-year planning to ensure disciplined resource allocation and measurable return on marketing investment
• Serve as connective tissue across the frontline commercial organization helping marketing sales product and advisor teams script sell and service to the right audiences

The Ideal Match

• 8 years of experience in marketing operations integrated marketing growth strategy or a Chief of Staff role supporting a CMO or Chief Commercial Officer
• Deep fluency in full-funnel performance metrics including CAC LTV payback periods contribution margin funnel conversion and attribution modeling
• Proven ability to build and scale marketing operating systems within high-growth fast-moving environments
• Equally at home in quantitative analysis and qualitative storytelling you can spot a declining trend and write a board slide about it or spot an increasing trend and distill operational improvements to amplify it
• Exceptional communication skills with experience interfacing directly with executive leadership and cross-functional stakeholders
• High standards of excellence strong attention to detail and a collaborative non-political approach someone who functions as a diplomatic engine across commercial teams

Bonus Points

• Background in wealth management fintech or financial services
• Experience in mobile or digital marketing with deep knowledge of digital acquisition and lifecycle marketing mechanics
• Prior exposure to advisor and/or client lifecycle marketing including prospect-to-lead-to-deal conversion optimization
• Strong aesthetic sensibility and brand judgment within premium or modern consumer categories

Why Join Us

• Competitive comp package that rewards impact
• Work alongside some of the brightest minds in fintech
• Ground-floor opportunity at a fast-scaling startup
• Chart your own growth path as we expand
• Full health benefits 401(k) matching & Roth IRA options
• Unlimited PTO

Ready to disrupt wealth management Lets talk!