Associate, Performance Marketing

About Capital One Canada.

For 30 years weve been on a mission to change banking for good and build relationships by making credit accessible simple intuitive and rewarding. We want to help Canadians succeed with credit because we believe in people in our customers in our associates and in talent like you!

About the Team

As a Performance Marketing Associate you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Search and programmatic. Youll work closely with other Performance Marketing experts as well as our business analyst data science and product groups to help grow our business.

About the Role

In this role you will partner with leads across the business to shape strategies own end-to-end execution process improvements and support an ongoing testing agenda across Search and Programmatic programs. The ideal candidate should have experience in the Paid Search and the programmatic space for example working with SA360 DV360 Amazon DSP Google Ads Microsoft Ads etc. and will stay in-tune with industry updates and best practices.

Your Responsibilities:

• Execute campaign strategy and testing including: ad copy landing page audience and channel expansion testing

• Monitor Paid Marketing trends and generate insights to identify opportunities for campaign improvement and optimization

• Daily management of paid campaigns from planning & execution to analysis and reporting

• Carry out campaign management tasks including: strategy optimization budget control and forecasting

• Analyze interpret and share campaign results disseminate learnings identify opportunities and propose recommendations to improve future campaign performance

• Coordinate across internal teams including Legal Compliance Brand Marketing Creative Customer Experience Business Analytics Data Technology etc. to execute SEM and Programmatic strategies end-to-end

Basic Qualifications:

• Experienced in Paid Search Engine Marketing marketing planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms

• Experience analyzing and evaluating campaign performance

• Self-starter strong organizational skills ownership mentality ability to prioritize workloads and fast learner of new digital marketing and SEM specific technology tools

• Solid understanding of performance marketing conversions and online customer acquisition

• Ability to work with high-performing team mates as well as partners across the enterprise

Preferred Qualifications

• Bachelors degree

• At least 1 years of experience in Search Engine Marketing and Programmatic Marketing with responsibilities overseeing high volume and multi-million dollar media budgets

• SA360 DV360 and CM360 certified

• Experience in other channels including: Social and SEO

• Experience in project management

• Experience using SEM Rush SQL Looker or equivalent tools

Working at Capital One

Enjoy a hybrid work environment with 3 days in the office. Build a comfortable workspace with our one-time Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.

Live wellphysically financially and emotionally. Receive support for you and those who are most important to you with full coverage for spouses domestic partners and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per yearand much moreyoull discover that Capital One is committed to helping you live your best life.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).