Digital Content Manager

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Job Description Summary

Job Description

Essential Functions:
Maintains and updates content and design for Reynoldas website ensuring the user journey is in line with a multichannel marketing approach
Produces multiple email campaigns per month in Constant Contact for Reynolda House and Gardens to be distributed to members friends and other audience segments
Works with marketing director to create and maintain social media marketing and communications content calendar for team review and approval; uses social media management platform () to publish content customized for each social channel
Assists with publishing digital programs on multiple platforms
Analyzes social media paid and organic performance to aid in communications evaluations and reports; tracks key digital and social media marketing engagement metrics connecting them to Reynoldas admissions fundraising and programmatic goals
Engages with social media followers in a timely manner and responds to social media inquiries
Ensures that all Reynolda House and Gardens programs and events are published on their respective websites Facebook pages and online events calendars including the Wake Forest University and Wake the Arts calendars and state and local tourism calendars
Photograph and/or videos Reynolda estate and events as needed and coordinates with freelance photographers and videographers
Conducts regular temperature checks across online review sites including TripAdvisor GlassDoor Indeed and Google among others
Tracks website analytics through Google Analytics connecting them with conversions through Reynoldas Altru CRM
Assists Director of Marketing and Communication with researching and buying paid media for Reynolda as needed to support programs exhibitions and brand growth; supports Director to create and manage integrated campaign plans and strategies
Ensures that all content produced meets Reynoldas brand standards and helps maintain the content production calendar as needed
Assist Director of Marketing and Communications with other duties as determined

Other Functions:
Uses data to inform decisions about design
Maintains Reynoldas image and video library
Represents Reynolda at community events on nights and weekends as needed
Collaborates with marketing colleagues at Reynolda Village and The Graylyn Estate as needed

Required Education Knowledge Skills Abilities:
Bachelors degree in Marketing Advertising Communications or a closely related field from an accredited college or university. Equivalent experience considered.
Two to three years of experience in digital marketing and brand content development
Ability to write for a variety of audiences in a clear grammatically correct and engaging tone appropriate to a range of platforms and internal and external target audiences.
Experience in email marketing and database management/segmentation
Skilled in social media content creation and management; includes staying up-to-date with emerging trends and platforms
Ability to create engaging video and photography content
Excellent verbal written and interpersonal communication skills
Strong project management skills including familiarity with project management tools
Resourceful adaptable and focused
Analytical mindset and critical thinker
Ability to exercise sound judgment tact and diplomacy
Proficiency in Google Business Suite and Microsoft Office
Website CMS experience a plus (WordPress Drupal)
CRM reporting and data extraction experience
Ability to work successfully independently and in a team environment.

Preferred Education Knowledge Skills Abilities:
Proficiency in image and video editing
Knowledgeable in graphic design software such as Adobe Creative Suite
Prior knowledge in Google Ads and Analytics

Accountabilities:
Adhere to institutional guidelines and uphold brand standards
Responsible for own work.

Physical Requirements:
Medium work; climbing crouching standing walking lifting fingering grasping feeling talking hearing. Visual acuity to determine neatness and thoroughness of work assignments. Subject to both inside and outside activities.

Note:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employees supervisor.

Additional Job Description

About Reynolda
Reynolda is set on 170 acres in Winston-Salem N.C. and comprises Reynolda House Museum of American Art Reynolda Gardens and Reynolda Village Shops and Restaurants. The Museum presents a renowned art collection in a historic and incomparable setting: the original 1917 interiors of Katharine and R. J. Reynoldss 34000-square-foot home. Its collection is a chronology of American art and featured exhibitions are offered in the Museums Babcock Wing Gallery and historic house bedrooms. The Gardens serve as a 134-acre outdoor horticultural oasis open to the public year-round complete with colorful formal gardens nature trails and a the Village the estates historic buildings are now home to a vibrant mix of boutiques restaurants shops and services. Affiliated with and adjacent to the Reynolda Campus of Wake Forest University plan your visit at and use the free mobile app Reynolda Revealed to self-tour the estate.

Mission: Reynoldaas a museum garden and historic country estateconnects people with the beauty and complexity of the American story through the integration of art learning and nature.
We cultivate experiences and environments that foster belonging.

Values: exploration open-mindedness continuous improvement community building passion.

Connect with Reynolda online at and on Facebook and Instagram using @historicreynolda.

Time Type Requirement

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or .