Software Engineer II Marketing Technology

OUTGROWN YOUR OWN BACKYARD COME PLAY IN OURS.

At Columbia were as passionate about the outdoors as you are. And while our gear is available worldwide were proud to be based in the Pacific Northwest where natural wonders are our product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement we are constantly believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

Although were an apparel and footwear-focused company technology is central to everything we do. Columbia Sportswears Digital Technology (CDT) group enables an IT infrastructure and applications across four global brands a global supply chain and 500 geographically dispersed stores. These teams support in-store mobile and data platforms to enhance customer interface and service in an ever-evolving industry.

The Software Engineer designs develops tests deploys monitors and supports software solutions. This role ensures quality security privacy reliability availability maintainability performance compatibility and integrations of solutions throughout. This person advances the teams technical foundation to deliver modern simple and secure solutions and lift engineering skills within the squad. The role adopts DevOps practices to improve efficiency and confidence of software delivery. This role partners with Architects Product Managers and Agile Leaders to implement and refine technical architectural designs in alignment with enterprise standards and to deliver software in an agile way with continuous improvement in mind.

Scope of delivery and sphere of influence is for a single squad.

Level of complexity of autonomous work: Low/Medium

Experience level: Intermediate

HOW YOULL MAKE A DIFFERENCE

• Development:Design & Implementation: Implement and maintain tags rules data elements and extensions in Adobe Launch (Adobe Experience Platform Tags). Build and enforce a structured well-documented data layer across Columbias global digital storefronts. Develop JavaScript-based custom code within tag rules to capture behavioral events page data and user context.

• Quality & Performance: Follow established tagging standards and governance frameworks. QA tag implementations across browsers devices and environments using browser developer tools and tag validation tools (e.g. Adobe Experience Platform Debugger ObservePoint or similar). Identify and resolve data quality issues that affect downstream analytics and marketing platform accuracy.

• Observability: Monitor the health and accuracy of tag firing data layer population and event delivery. Assist in diagnosing discrepancies between expected and actual data in analytics and marketing platforms.

• Technical Advancement: Contribute to improving tagging processes documentation and automation. Support migration or upgrade efforts within the Adobe Launch environment.

• Innovation: Assist with proof-of-concept work for new tracking approaches consent frameworks or analytics instrumentation patterns.

• Tag Governance & Compliance: Implement and maintain tag governance standards ensuring only approved tags fire consent signals are respected (GDPR CCPA/CPRA) and data collection is auditable. Work with privacy and legal teams to validate that tagging practices comply with applicable regulations across all markets.

• Analytics Instrumentation: Instrument web analytics tracking using Adobe Analytics including page views custom events eVars props and conversion metrics in coordination with the analytics team. Ensure tagging aligns with the analytics measurement plan and supports reporting accuracy.

• Marketing Platform Data Feeds: Ensure behavioral and event data captured via tags is correctly delivered to downstream marketing platforms including messaging personalization and paid media systems through appropriate integrations and data forwarding rules.

• Product Backlog & Roadmap Input: Contribute to and help refine the squads backlog. Break down tagging and analytics work into well-scoped deliverable stories. Help inform effort estimates and surface dependencies between tag changes and broader site releases.

• Agile Delivery: Participate in daily stand-up refinement planning review/demo and retrospectives. Coordinate tag implementation work with site release cycles and campaign timelines.

• Cross-Time zone Collaboration: Work effectively with PDX-based analytics marketing and engineering counterparts. Communicate clearly on tag status data quality issues and release dependencies across time zones.

YOU ARE

• Detail-oriented and data-quality focused you understand that inaccurate or missing data has real downstream consequences for marketing and analytics decisions.

• Genuinely curious you ask questions about why data is structured the way it is how it flows through systems and what could break. You treat every tag implementation as an opportunity to learn something about the business.

• An exceptional communicator able to explain tagging logic data layer structures and compliance implications clearly to both technical engineers and non-technical marketing stakeholders. You write clear async-friendly documentation that remote teammates can act on independently.

• Globally minded with experience or strong interest in working within a geographically distributed team. You understand the discipline and intentionality required to stay aligned with teammates in different time zones and bring that mindset to every interaction.

• Compliance-aware understanding the importance of getting consent and data governance right not as a constraint but as a core quality standard.

• A collaborative team player comfortable working across engineering analytics and marketing teams within a globally distributed model.

YOU HAVE

• Bachelors degree in Computer Science Information Systems or related field or equivalent experience.

• 24 years of professional experience in tag management digital analytics engineering or a closely related web development role.

• Hands-on experience with Adobe Launch (Adobe Experience Platform Tags) building and managing rules data elements extensions and publishing workflows.

• Working knowledge of Adobe Analytics event tracking variable mapping report suite configuration and validation.

• Solid proficiency in JavaScript particularly custom code within tag rules event listeners and data layer manipulation.

• Understanding of web data layer architecture how structured data objects are defined populated by site code and consumed by tag management systems.

• Familiarity with browser developer tools and tag debugging/QA methodologies.

• Basic understanding of consumer privacy regulations (GDPR CCPA) and how consent management platforms (e.g. OneTrust) integrate with tag management.

• Experience with Git-based version control workflows.

• Experience working on a globally distributed or cross-timezone team or in an offshore delivery model. A demonstrated ability to communicate and collaborate effectively with remote stakeholders is strongly preferred.

• Strong written and verbal English communication skills including the ability to write async-friendly status updates tagging documentation and QA reports that remote teammates can act on without a live call.

NICE TO HAVE:

• Exposure to paid media pixels (Meta Google Ads TikTok Snapchat) and their implementation via tag managers.

• Familiarity with server-side tagging patterns.

• Knowledge of data forwarding to marketing platforms (Braze Zeta or similar) via Adobe Launch server-side extensions or APIs.

• Adobe Analytics certification or Adobe Experience Platform credentialing.

#LI-SA1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.