Manager, Art Direction

Be part of an iconic story.

TOMMY HILFIGER is one of the worlds most recognized global lifestyle brands confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS complemented by a range of licensed product categories that extend the brand lifestyle across generations geographies activities and occasions. Tommy Hilfigers global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people organizations and ideas boldly driving the future of Fashion Art Music Entertainment and Sport. Major global campaigns sponsorship platforms and disruptive activations with world-class athletes musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube Instagram TikTok)

The Team
This role sits in the Global Brand Marketing structure that defines and executes the brand strategy and creative content for Tommy Hilfiger globally. Within that sits our Creative team which is made up ofConceptualArt DirectorsDesignersand Content Editors. This team is the internal creative agency that concepts360 campaign concepts and experiencesexecuteslarge volumes of consumer-facing contentandpartnerswith teams across marketing toensure campaign thinking extends and scales across our broad range of touchpoints.

TheCreativeteamare expertstorytellers with the ability toscalebig ideas inspiretheorganisationand create experiences that build brandand productlove with newand existingconsumers.

The teamaredigitally mindedskilled in finding innovative ways to connect with new audiences andstayingaheadof the game when it comes to storytelling and creativity. All of which contributes to positioning Tommy Hilfiger asthe leading global lifestyle brand.

The Position

Working with the Creative team theManagerArt Directionwilldevelop compelling concepts for our global marketing campaignsleveraginga variety of skills and experiences to deliverbrand and productstorytelling that scales across a broad range of touchpoints.

We are looking for someonewho can think big in concepting for our aspirational lifestyle brand and understandhow the storytelling best scales and resonates across our touchpoints as well as having anexceptional visual art direction eyeto ensure that our brand and product is represented in the most aspirational memorable and brand right way.

Main Responsibilities:

• 360 Campaign Thinking you willdevelopcampaign concepts and storytelling in partnership withcontent editors/writers with a video first will address both big 360 campaign thinking as well as thinking specifically about how we tell compelling product stories.

• You will be excellent at communicating and selling in your ideas and visually articulating your intentions and vision confidently presenting to leadership and stakeholders.

• You will have the ability to scale ideas across touchpoints with curiosity andknowledge of best practice andthoughtful consideration for creating the right idea and execution for the right purpose to ensure executional excellence throughout the course of a project.

• You will conceptand create contentfor social as part of your project in partnership with the social team to ensure content that will resonate on each platform.

• In partnership with branddesignyou willvisualisecampaign concepts(leveragingAI tools to support)within consumer journeys and steer creative excellencein setting best practice for global will have as much passion for how the campaign comes to life as you do the creation of the content itself.

• As part of a seasonal project team and along with writers and designers you will also help to join up and steer 360 creative thinking across events retailand other physical touchpoints.

• You will partner closely with production from briefing your creative vision for the production andcreative teams with whom we work tocastingbriefs and feedback through topost productionand QA. You will both sethigh standardsinachievingthe best for the work while being a pragmatic partner to production on findingfeasiblesolutions that work within budget.

• Whereappropriateyoull leverage creative uses of technology to createcontent andalso own the creative briefing ofcontent creators to ensure that we can scale our brandor productstorytelling throughcollaborators.

The Ideal Candidate:

• Extensive fashion Art Directionand product storytellingexperience-withexpertisecreating aspirational content at scale with excellent attention to detail on how our product reads and lives within lifestyle environments and in the studio.

• We are looking for someone with experience crafting digital firstfashioncampaigns with an excellent understanding of the landscapeand what performs as well as experienceleveragingtechnologyas part of the creative process.

• A deep passion for and knowledge of fashion art architecture musicentertainmentand culture as well asaninterestinaudience insights and trends with the ability to apply this insight tocreative thinking.

• Ability to take the creative lead on key projects collaborating with peers to concept and developwork managingcreative goals and deadlines.

• A talent for building and fostering relationships with external and internal contributors navigating creative approvals positively contributing todiscussion.

• You will have excellent knowledge of stylists photographers DOPs directors HMU teams across a range of levels and work with production to bring in new talent and get the bestfrom existing.

• Highly proactive and positive approach to all tasks big or small.

• You must have the ability to travel globally for shoots several times a year.

• 8years of similar or related art directionroles working across a range of touchpoints.

• A degree in a creative fieldsuch as fashion communicationgraphic designfine artsfilmakingphotography.

• Competency with Adobe Creative programsas well as AI tools forvisualisation.

• Business level fluency in spoken and written English.

• A master at juggling priorities ensuringtimelydelivery ofworkand managingnumerousprojects simultaneously.

• Effective collaborator who builds bridges with teams and stakeholders.
  

Your Wellbeing is Our Priority

In the heart of Amsterdam PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing:exclusive onsite gym and fitness classes personal training meditation studio sports clubs in-house physio and receive access to our nutritional and wellbeing programs

• Campus:extensive food and beverage offerings top-notch restaurant barista coffee bars sky bar monthly social events weekly Thursday drinks game nights and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront:stay closely connected to our brands CALVIN KLEIN and TOMMY HILFIGER and be a part of seasonal market launches sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach we are driving fashion forward for good as one team with one vision and one plan. Thats the Power of Us thats the Power of PVH.

One of PVHs greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued and every voice is heard and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race ethnicity color sex gender identity or expression age religion national origin citizenship status sexual orientation genetic information physical or mental disability military status or any other characteristic protected under federal state or local addition to complying with all applicable laws PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill ability educational background work quality experience and potential.