Senior Director, Brand Marketing & Management

JOB SUMMARY

Marriott International is seeking a strategic and visionarySenior Director Brand Marketing & Management to lead thelaunch global introduction and longterm growth of a new ultraluxury brand within the Luxury Group portfolio. This role is responsible for building the brand from the ground updefining its vision positioning guest experience and brand architecturewhile establishing a strong foundation for sustainable global expansion.

The Senior Director will oversee all core components of a new brand launch including brand strategy development branded guest experience design brand operational standards differentiated programming gotomarket planning and early portfolio storytelling. This role will work closely with a broad set of internal and external stakeholdersincluding continent teams development design operations marketing PR/communications creative agencies andowner groupsto ensure the brand vision is clearly articulated consistently executed and compelling to both guests and owners.

A critical aspect of the role is partnering with ownership and development stakeholders togrow the brand portfolio articulating the brand value proposition supporting owner engagement and ensuring alignment between brand intent and commercial objectives. The Senior Director will advocate for the brands strategic vision with owners advisory boards and senior leadership helping position the brand as a highly desirable ultraluxury investment and lifestyle proposition.

This role will also oversee brand campaigns strategic partnerships and highimpact activations; translate market research and consumer insights into actionable brand strategies; and track brand performance to inform decisionmaking. The Senior Director will manage brand budgets ensuring disciplined investment strong ROI and scalability as the portfolio grows. The ideal candidate brings a founders mindsetcombining strategic vision with handson leadershipto build the brand from the ground up. They are equally effective shaping longterm brand ambition and driving nearterm execution across multiple workstreams with deep experience in luxury brand creation exceptional crossfunctional leadership skills and a passion for building an iconic ultraluxury brand in close partnership with owners and stakeholders around the world.

CANDIDATE PROFILE

Education and Experience

Required

• 4-year degree from an accredited university in Marketing Business Hospitality Management or a related field.

• 10 years experience in brand management/marketing with a significant portion in luxury or ultra-luxury hospitality.

• Demonstrated ability leading cross-functional teams and managing large-scale projects.

• Proven ability to lead complex crossfunctional teams and initiatives involving brand development design operations marketing communications and external partners.

• Experience developing and executing global brand strategies across multiple regions and markets.

• Strong track record managing brand budgets and ensuring disciplined investment and return on investment.

Preferred

• Direct experience launching anew luxury or ultraluxury brand subbrand or major brand platform with accountability for brand foundations positioning and early portfolio growth.

• Deep understanding of ultraluxury guest expectations service philosophies and experiential differentiation.

• Experience partnering withownership groups developers and advisory boards including articulating brand value propositions that balance creative ambition with commercial objectives.

• Exposure to global luxury markets and culturally nuanced brand development.

CORE WORK ACTIVITIES

Brand Launch Strategy & Stewardship

• Lead the endtoend launch ofthe new ultra Luxury Heritage Brand define a clear brand vision positioning narrative and guest experience framework that can scale globally while remaining distinctive and authentic.

• Establish the foundational brand architecture including guest experience principles service philosophy and signature brand programs that differentiate the brand in the ultraluxury landscape.

• Develop integrated brand business plans that align creative vision with operational realities and commercial objectives.

• Drive innovation across brand initiatives to ensure the brand sets a new benchmark for ultraluxury hospitality.

Portfolio Growth & Owner Engagement

• Partner closely with Development and Continent teams to supportportfolio growth positioning the brand as a compelling ultraluxury investment proposition.

• Engage directly withowners developers and advisory boardsto articulate the brand vision build advocacy and ensure alignment between brand intent and owner expectations.

• Serve as a senior brand ambassador advocating for the brand with internal leadership and external stakeholders globally.

Brand Management Marketing & Storytelling

• Oversee global brand campaigns and gotomarket strategies ensuring cohesive storytelling across digital social experiential and PR channels.

• Define and steward the creative strategy for the brand including brand identity visual language and content approach.

• Create scalable brand frameworks toolkits and guidelines that enable consistent execution across regions while allowing for cultural nuance.

• Ensure brand consistency and excellence across all guest touchpoints and communications.

Insights Performance & Financial Discipline

• Leverage market research consumer insights and competitive intelligence to inform brand strategy and portfolio decisions.

• Monitor brand performance and health metrics translating insights into actionable recommendations for optimization and growth.

• Manage and evolve the global brand budget with a focus on disciplined investment return on investment and longterm scalability.