Content Specialist
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
We are Kaizen Gaming
Kaizen Gaming the team powering Betano is one of the biggest GameTech companies in the world operating in 20 markets. We always aim to leverage cutting-edge technology providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners from 40 nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here therell be no average day for you. Ready to Press Play on Potential
Lets start with the role
We are looking for a Content Specialist to join our team and support the delivery of clear engaging and customer-centric communication across Betanos digital platforms. This role is highly operational and collaborative sitting at the intersection of content CRM creative production and stakeholder management. The ideal candidate is hands-on detail-oriented and comfortable managing multiple priorities in a fast-paced environment.
- Develop CRM campaign content including copywriting and visual direction for Sportsbook and Casino initiatives. Collaborate closely with stakeholders to ensure high creative quality and alignment with campaign goals. Ensure all deliverables are consistent with brand guidelines and performance objectives.
- Create content for reactivation campaigns across Sports and Casino as well as for full CRM lifecycle initiatives such as onboarding retention and re-engagement. Own the copywriting and visual direction in partnership with Morita ensuring cohesive and effective communication throughout the user journey.
- Be responsible for end-to-end creation of CRM communication content including Push Notifications (PN) in-app messages and pop-ups (PM) emails and newsletters (NL) and SMS or WhatsApp communications when applicable. Ensure messaging is clear engaging and aligned with campaign strategy.
- Manage and coordinate creative requests with the agency including banners stories landscape formats and CRM-specific assets (PN PM NL). Ensure all assets are aligned with the campaign Key Visual (KV) and overall objectives maintaining consistency and quality across all touchpoints.
- Work closely with CRM Operations to ensure alignment between content and execution. Maintain consistency between strategy segmentation and communication ensuring a cohesive experience across the entire CRM flow.
- Develop clear and structured creative briefings for new visual assets. Collaborate directly with the creative team (e.g. Valter) to continuously improve formats messaging and visual language.
What youll bring:
- Relevant experience in content digital marketing or related roles.
- Degree in Communication Marketing Journalism Advertising or a related field.
- Advanced English (written and spoken) with the ability to translate and adapt content into Portuguese.
- Previous experience in betting gaming entertainment or regulated digital industries is desirable.
Kaizen Gaming Perks
- We offer hybrid model of working .
- A buddy will support you with your onboarding;
- Competitive salary package and bonus scheme;
- Unlimited access to Udemy & continuous training for all your learning and development needs;
- Clear career paths & a developmental 360 feedback framework;
#LI-Hybrid
#LI-AR1
Required Experience:
IC
About Company
Welcome to Kaizen Gaming, the leading GameTech company in Greece and one of the fastest-growing in Europe. Check out our History, Brands, and Open Positions.
