SrMgr-Marketing

JOB SUMMARY

The Field Marketing SR Manager is the head of the overall marketing strategy for Brazilian properties. Is responsible for creating impactful marketing opportunities during key periods and special dates ensuring visibility and engagement across relevant channels. This includes close collaboration with Public Relations and Social Media teams to amplify messaging align campaigns and maximize reach across earned and owned media platforms.

In addition to strategic planning the Sr Manager plays a critical leadership role by training and coaching the Marketing Manager and the Marketing Coordinator based in Brazil. This includes equipping them with the necessary tools resources and knowledge to successfully execute their roles and contribute to the broader marketing objectives. Through cross-functional collaboration the Market Manager ensures that all marketing efforts are cohesive timely and aligned with brand and business goals.

He is also responsible for managing and maintaining on-going relationships with properties and owners and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Field Marketing needs. Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships third-party cites CVBs etc. Expertly articulates campaign performance regularly to General Managers Sales and Revenue Management leaders and Hotels Ownership groups.

CANDIDATE PROFILE

Education and Experience

• College (University) degree required in marketing hospitality management or related field
• Postgraduate or masters degree in marketing or equivalent preferred
• 2 years of experience in equivalent position
• 1 years managerial experience preferred leading a team or a project
• Travel industry hotel property experience Field Marketing experience or related preferred
• Fluency of English and Spanish required- Portuguese a plus. Excellent verbal communication and writing skills
• Leadership qualities are a must (self-starter)
• Must be a team player and collaborate well with multiple stakeholders
• Excellent technical and project management skills; ability to handle many diverse projects simultaneously
• Attention to detail critical-thinker and problem-solver
• Creative energetic takes initiative
• Able to effectively work independently or at times as part of a team
• Excellent interpersonal and presentations skills
• Ability to identify and track relevant community KPIs
• Ability to balance the interests and demands of multiple stakeholders

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

• Performs Human Resources related activities such as interviewing candidates for new positions time record management approving vacations and others for the local Field Marketing team.
• Supports the Director and team members in their daily activities and relationship with stakeholders.
• Seeks for cluster and regional activation opportunities for local hotels to develop brands in the region and generate demand for local market.
• Serves as liaison between local team and senior leadership.
• Serves as liaison for Loyalty Sales Revenue Development Openings Partnerships and other related teams for local opportunities and activations.
• Serves as the primary point of contact for a collection of hotels for Field needs.
• Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
• Communicates with property to get input throughout planning process.
• Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
• Develops a thorough understanding of the lodging business (hotel operation industry drivers challenges competitors MIs position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
• Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.
• Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful brand appropriate local implementation.
• Provides marketing budget guidance to property leadership.
• Works with COEs KEs and other MI teams to execute key marketing and digital activities.
• Manages coordinators and any other Field support personnel as assigned and ensure quality of work.
• Shares quantitative view on how various channels/activities support business objectives (e.g. anticipated ROI per channel) and set goals/targets.
• Determines KPIs and specific goals for properties monitor progress against those goals and provide reports and information about progress.
• Updates plans as needed based on performance.
• Educates hotel and regional leadership about strategy best practices and policies/procedures to uphold adherence to and adoption of regional guidance.
• Educates GMs/owners on marketing and digital topics and trends.
• Identifies opportunities for expanding services for a given property; shares value of expanded services with property leadership; includes ROI analyses for services and campaigns.

• Responds to ad-hoc requests.

MANAGEMENT COMPETENCIES

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
• Mathematical Reasoning - Demonstrates ability to add subtract multiply or divide quickly correctly and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive people-first culture. We are committed to non-discrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.