Connected Commerce Accelerator

• 15 years of commercial leadership experience with at least 8 years in senior Connected Commerce / digital commerce roles in global or regional CPG retail or tech companies.

• Proventrack recordof delivering transformational growth across digital and omnichannel commerce.

• Strong strategic thinker who is naturally curiousonnew trendsand business models

• General management experience preferred.

• Ideally a digital native withstrongunderstanding ofeRetailerdynamics DTC business models marketplaces and social commerce.

• Deepexpertisein performance marketing digital shelf management and data-driven growth.

• Inspirational leadership style with the ability toinfluence atboard level and energize cross-functional teams.

Connected Commerce Strategy & Leadership

• Set and own the North America Connected Commerce strategy aligned to enterprise growth priorities customer strategies and global commercial direction.

• Establish a clear scalable Connected Commerce framework that integrates customer channel retail media and digital shelf priorities.

• Translate enterprise and commercial strategies into actionable connected commerce plans that drive measurable growth.

Strategic Leadership

• Develop and own the North America Connected Commerce strategy aligned to the companys growth ambition.

• Define clear channel priorities (pure players omnichannel retail marketplaces quick commerce social commerce emerging platforms).

• Champion a digital-first omnichannel mindset across the organization and influence senior leadership to embed Connected Commerce in all growth plans.

• Anticipate future commerce consumer and technology trends to inform long-term growth strategies.

• Integrate Connected Commerce priorities into the broader strategic agenda agency eco-systemand investment plans.

Commercial Growth

• Drive sustainable profitable Connected Commerce sales and share growth across all categories.

• Shape category leadership in digital channels by aligning innovation assortment and portfolio strategies to channel dynamics.

• Build a world-class digital & physical shelf strategy ensuring category leadership across priority retailers and platforms.

• Establish North America joint value creation frameworks ensuring mutual growth and ROI with our key retailers.

• Innovate and test new commerce models that connect online offline and direct-to-consumer journeys including emerging ecosystems such as AI-driven retail and media-commerce convergence.

Capability Building

• Build and scale a high-performing future-ready Connected Commerce organization.

• Partner with Marketing Supply Chain Finance and Technology to deliver end-to-end excellence across the consumer journey. Embed a digital-first culture across commercial marketing and supply functions.

• Design capability frameworks and training programs to upskill the entire organization on Connected Commerce.

• Attract develop andretaintop Connected Commerce talent to build a future-ready leadership bench.

Consumer Experience & Data

• Ensure consumers experience our brands consistently across all touchpoints from discovery and engagement topurchaseand post-purchase whether online in-store or on emerging platforms.

• Leverage data and technology to deliver personalized relevant interactions that deepen engagement build loyalty and drive conversion.

• Shape and execute an industry-leading consumer data strategy maximizing lifetime value.

• Champion responsible data use and privacy standards building consumer and retailer trust.

• Harness advanced analytics AI and performance marketing to drive precision growth across all channels.

• Partner with IT/Tech to build best-in-classmartechandadtechecosystems that integrate media retail and consumer data.

P&L Influence & Governance

• Influence global and North America Connected Commerce P&L targets and ensure strong ROI on investments.

• Define success metrics and build a governance model for reporting accountability and performance.

• Balance top-line growth with profitability and operational efficiency.

• Lead North America prioritization of Connected Commerce investments ensuring resources align with growth opportunities.

• Provide transparency and influence to Leadership Teams through consistent performance tracking and foresight.