B2B Sales Representative - Lead Generation Outreach and CRM Management (Full-Cycle)

Brand Partnerships Representative Lead Gen Outreach and CRM Management (Full-Cycle)

ABOUT THE COMPANY

Were a US-based greeting card and gifting platform backed by South Park Commons. Tens of thousands of users 4.6 App Store rating featured in Business Insider. Our users send physical cards and attach gifts to them and were now expanding the gifting side of the platform by bringing on a curated roster of consumer brands as gift partners.

Think of it as a two-sided marketplace: on one side thousands of users actively looking for a thoughtful gift to send with a card (birthday thank-you sympathy just because). On the other side the consumer brands whose products deserve to be that gift coffee candles skincare chocolate flowers jewelry home goods wellness food and beverage stationery apparel. Weve done this successfully with partners like Amica OurRitual The London Studio and Mean Mail. Now we need someone to scale it.

We have a CRM of 500 target brands hand-curated to fit the platform. This isnt cold scraping. Its a warm relationship-driven motion to turn a curated list into signed partners.

THE ROLE

Youll be the first dedicated brand partnerships rep working closely with our founder. Youll own lead gen enrichment outreach follow-up and CRM management across our target brand list. Youll have your own the company email and represent us professionally to partnerships marketing and eCommerce leaders at consumer brands plus founders at smaller taste-driven DTC companies.

The pitch to a brand is straightforward: is a new distribution channel built on gifting. Our users are actively in a gifting mindset when they discover you warm intent low CAC for the brand and every gift sent is a product trial that lands in the hands of a real recipient with an emotional context attached. For the right brands (beautiful products strong story gift-appropriate price points) its one of the highest-quality acquisition channels available.

Your outreach has to match the category. Gifting is a taste business. No spray-and-pray. No generic templates. If a brands partnerships lead cant tell from your first message that you actually understand their product and why it belongs on our platform weve already lost them.

WHAT YOULL DO

Lead generation and decision-maker research

• Work from our 500 target brand CRM to identify the right partnerships contact at each brand. Head of Partnerships / BD for established DTC brands. Head of Growth or Marketing where partnerships sits under that function. eCommerce leads at mid-size brands. Founders and CEOs at smaller founder-led brands where taste decisions go straight to the top.
• Research each brand for partnership-relevant signals: recent funding new product launches seasonal campaigns existing gifting/B2B presence (are they on Goody &Open Knack this tells us a lot about readiness) influencer and UGC activity retail expansion DTC growth whether they sample aggressively.
• Identify brands where our founder has existing LinkedIn connections press overlaps or mutual investor/advisor paths that could warm up outreach and flag those for prioritization.

Data enrichment and CRM management

• Enrich the 500-brand CRM with decision-maker name title verified email LinkedIn URL company size category price points funding or growth signals existing marketplace presence and timely hooks.
• Tier accounts by fit (brand aesthetic gift-appropriate SKU price band operational readiness) and warmth.
• Run the CRM as the single source of truth. Every touch logged. Every deal staged correctly. Every follow-up scheduled.
• Weekly scorecard: touches sent reply rate calls booked calls held brands in each pipeline stage brands signed as partners.

Outreach on email and LinkedIn

• Draft personalized multi-touch sequences aligned to our brand voice. LinkedIn first (higher reply rates better fit for the warm peer-to-peer nature of brand partnerships) email as the follow-up channel.
• Anchor every sequence to the specific brand: why their product belongs on the company platform which gifting occasions it fits (birthday thank-you sympathy new baby housewarming just because) and what the opportunity looks like for them not a generic we do gifting pitch.
• Send outreach from youremail address and your own LinkedIn representing the company as our partnerships rep.
• Triage replies daily. Keep conversations moving.

Follow-up partnership calls and closing

• Schedule intro calls on our founders calendar (or your own for qualifying calls).
• Attend calls take notes and own all follow-ups.
• Drive partnerships toward signed agreements. Send partnership one-pagers coordinate sample exchanges (we send our product to them they send theirs to us this is often where partnerships get real) answer ops/logistics questions nudge toward executed MOU or contract. Our founder steps in for the calls that genuinely need him. You own everything else.
• Experience closing partnership deals (not just booking meetings) is a significant plus and directly affects your rate.

MUST-HAVES

• Near-native English writing. Youre writing to US partnerships leads and founders and the grammar tone and voice have to land perfectly. Screening test below.
• 3 years of B2B sales BD partnerships or merchant acquisition experience with a track record of booking and/or closing deals. Youve done this before.
• LinkedIn Sales Navigator proficiency. Account lists filters second-degree connection discovery warm-path research.
• Fluent with at least 3 of: LinkedIn Sales Navigator Apollo Instantly Lemlist Smartlead HubSpot Pipedrive Salesforce Clay Notion Airtable. Tell us which in your application.
• Obsessive follow-through. Partnership conversations die in the follow-up gap you close that gap.
• US timezone overlap of at least 4 hours (Eastern or Central preferred).

NICE-TO-HAVES

• Experience doing merchant acquisition or brand partnerships at a marketplace gifting platform (Goody &Open Knack Sendoso Loop & Tie) creator platform commerce aggregator or similar.
• Background in consumer brands DTC CPG beauty food & beverage wellness home goods and genuine taste for what makes a brand giftable.
• Early-stage US startup experience (Seed or Series A).
• Proven ability to close partnership deals end-to-end.
• Copywriting chops you can write in a consistent brand voice.
• Comfort with AI tools (ChatGPT Claude) for research and drafting.

TOOLS YOULL USE

LinkedIn Sales Navigator Google Workspace our CRM (Airtable-based moving to HubSpot) Loom Slack ChatGPT / Claude Apollo Instantly (added month 3) Calendly.

Required Experience:

IC