Senior Marketing Data Analyst (mfd)

AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Marketing Data Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel. This role is perfect for someone who combines strong technical skills with sharp business judgment - and who thrives working close to top management on high-impact complex analyses.

Our team treats AI as a core working principle. We actively integrate AI tools into our day-to-day workflows to raise the speed quality and depth of our analytics work and we expect this mindset from everyone who joins us.

What youwill do

• Design and implement scalable data models and pipelines within our Data Laketointegrate and manage marketing data across channels.

• Build andmaintainengaging dashboards tomonitordemanduseracquisitionand marketing efficiency following best practices in data visualization to deliver clear and actionable insights.

• Empower marketing teams with self-service analytics by curating reliable data sources and building automated scalable data solutions that enable independent data-driven decision-making.

• Work closely with online app and offline marketing teams to deliver insights and recommendations thatoptimizemulti-channel efforts media planning budget allocation and user acquisition.

• Partner with fellow analysts to evaluate performance across key platforms including Google Analytics AdjustAppsFlyer Google Ads Meta and Criteo and translate findings into strategy.

• Lead exploratory analytics projects including new KPI development A/B testing incrementality studies offline measurement and attribution modelling to address evolving business challenges.

• Contribute technicalexpertiseand business judgment to deep-dive analyses and reports for senior and top management and lead multi-disciplinary projects end-to-end managing timelines and stakeholder communication.

• Leverage AI tools and automation to increase the efficiency quality and scale of analytical work from data preparation and insight generation to reporting and stakeholder communication.

What you will bring

• 4 years of experience in marketing analytics ideally in online marketplaces B2C or B2B environments with a strong grasp of online and app marketing campaign optimization and budget allocation.

• Proficiencyin SQL and hands-on experience building data pipelines and ELT workflows using tools like Airflow anddbt with familiarity across cloud platforms such asBigQuery Redshift or Snowflake.

• Strong experience with BI and dashboarding tools (TableauQuickSightPowerBI or similar) and a solid understanding of data visualization best practices.

• Deep understanding of Google Analytics MMPs (AdjustAppsFlyer) and major ad platforms (Google Meta Criteo) including tracking systems and reporting structures.

• Proven ability to translate complex data into clear actionable recommendations for both technical and non-technical audiences including C-level stakeholders.

• Outstanding attention to detail and a strong analytical mindset with a grasp of statistical concepts to deliver effective and pragmatic solutions.

• A proventrack recordof proactively and independently leading cross-functional analytics initiatives in a collaborative multi-levelorganization.

• A proactive approach to integrating AI tools into analytical workflows with genuine curiosity about how AI can improve the speed and quality of data work.

• Excellent verbal and written English skills.

Nice to have

Experience with web/app marketing attribution budget planning or forecasting models AmazonQuickSight Google Search Console Google Tag Manager