Paid Media Specialist – Google Ads Expert

Key Responsibilities

• Strategic Campaign Leadership
  • Lead strategy execution and optimization of Google Ads campaigns across Search Shopping Display YouTube and Performance Max.
  • Implement advanced targeting segmentation and remarketing strategies to maximize ROAS and customer lifetime value.
• Optimization & Innovation
  • Continuously refine bidding strategies audience targeting ad copy and creatives based on data insights.
  • Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
  • Stay ahead of Google Ads innovations and industry trends.
• Analytics Insights & Reporting
  • Track and analyze KPIs (CTR CPC CPA ROAS conversion rate impression share) to guide decisions.
  • Deliver actionable recommendations and growth strategies to the Marketing Director.
• Collaboration
  • Partner with e-commerce merchandising and creative teams to ensure campaigns align with product priorities and promotions.
  • Integrate Google Ads within omnichannel marketing initiatives.
• Budget Management
  • Oversee significant monthly Google Ads budgets ensuring efficient allocation and continuous ROI improvement.

Qualifications :

Qualifications

• 3 years of hands-on high-budget Google Ads management experience in e-commerce or retail.
• Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset.
• Expertise in PPC attribution models conversion tracking remarketing and audience segmentation.
• Proficient in GA4 Google Tag Manager and data visualization tools.
• Strong analytical and problem-solving skills.
• Bilingual (English/French) preferred but not mandatory.

Work Arrangement

• Remote-first role with 1 day per week required in-office at our Laval QC headquarters for collaboration and team alignment.

Additional Information :

Why Join Us

• Competitive salary.
• Comprehensive benefits package.
• Employee discounts on Linen Chest products.
• Flexible collaborative work environment with remote convenience.
• The opportunity to lead impactful campaigns for a respected Canadian retail brand.

Remote Work :

No

Employment Type :

Full-time