Account Director, Media Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

333 -AccountDirector Media Planning BT

EssenceMediacom:

Role Summary and Impact

We are looking for a sharp and ambitiousAccountDirectorwith strong Media Planning experience who is ready to start a new adventure in our Planning team within the BT Group. You would be part ofone of WPPsflagship accounts working within Open Connect team a collective of100 experienced cross-media marketing professionals.

In this role you will be working alongside the Planning BusinessDirector on theBTaccount to drive client satisfaction with expertly developed media experience will be key to develop strong working relationships with your clients and work closely with the planning team to deliver high-quality responses ensuring all processes are met.

Therole is across the BTbrand andwill includemedia planningacross both businessand consumer campaignsThe rolewill provide a well-rounded understanding of how to reach and influence audiences withdifferent types of campaigns will span brand anddemandgeneration activity with the focus being brand.

Essential Functions/Responsibilities:

• Lead planningacross key brandcampaigns working with clients and Activation teams to ensure smooth activation of campaigns.
• Understandmaximiseanddemonstrateeffectiveness of media planning across a variety of research todetermineand support planning recommendations (target audienceetc).
• Own and deliver campaigninsightand results on a weekly basis.
• Liaise with multiple clients/ stakeholders on campaigns and manage/maintainstrong relationships withthem
• Contribute toclear briefs to Activation and setup collaborative sessions to deliver these.
• Evaluate responses from the Activation team and work with them tofinalisechannel and publisher selections and budgets.
• Ownthe overall plan(as shared with clients) and the Olive plan (including Olive Essence internal digital media management platform)
• Maintain the testing plans and supporting material.
• Create and manage cross-channel reporting templates.
• Collate and quality assure QA in-channel Activation reports develop insights andrecommendations for the weekly cross-channel report.
• Work closely with extended internal teams (SEO/ Analytics) but also external teams (creative agencies).
• Contribute to the development of case studies that can be shared internally as learning and best practice.
• Train and managemore junior members of the teamto deliver highquality ofoutput.

Competencies (specific knowledgeskillsand abilities):

• Desire to learn and advance with a keen eye for detail and an entrepreneurialspirit
• A strong communicator who is confident and comfortable in front of clients/ stakeholders
• Strongorganisationalskills ability toprioritiseand multi-task: you will be working on several projects at the same time often for differentstakeholders
• Superior presentation design skills in slides or document format
• Familiarity with campaign evaluation metrics (Brand/ Acquisition)
• Understanding of industry standard media research tools ( GWI TGI YouGov)
• Experience in offline and online media isbeneficial
• Proven experience in media at a Media Planner Manager level with solid understanding of the principlesof BrandPlanning

Skills and Experience

• At least five years of experience in a pure planning role.
• Demonstrable interest andexpertisein planning craft.
• Mastery of basic planning/insight tools such aseTelmar TGI YouGov WARC etc.
• Strong experience and interest in dedicated planning tools.
• Interest and knowledge of Planning and Media trends and issues.

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.