Vice President of Sales

Vice President of Sales

Location: Redwood City CA (Hybrid)

Founded by ex-Apple Product and Engineering leaders ASSA ABLOY Level is redefining the smart home with technology that is simple intuitive useful and invisible. At Level we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. Its an approach that results in elegant and unique solutions raising the bar for the entire smart home ecosystem.

Now part of the ASSA ABLOY family a global leader in access solutions Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world-class smart home experiences while maintaining the vision and design excellence that have always set us apart.

About the role:

As the Vice President of Sales you will own the global sales P&L strategy and execution. You will be responsible for nurturing our existing high-profile retail partnerships (e.g. Apple Best Buy Amazon) while aggressively identifying and developing new business opportunities in the Pro Security and International markets.

This is a role for a builder who understands the nuance of selling premium hardwarewhere brand integrity and velocity must go hand1in-hand.

Key Responsibilities:

• Strategic Revenue Growth: Develop and execute a comprehensive multi-channel sales strategy (Retail E-commerce Pro/B2B) that aligns with Levels premium brand positioning.
• Retail Channel Management: Maintain and deepen relationships with key merchant and buyer teams at major CE retailers (Apple Best Buy) and home improvement giants (Home Depot Lowes). Ensure Level maintains shelf supremacy and premium merchandising standards.
• Pro & Builder Channel Expansion: Accelerate growth in the Pro sector by building partnerships with homebuilders multifamily developers and security dealers.
• Business Development: Create long-term value and growth by identifying new opportunities through partnerships collaborations and more extending beyond just near-term immediate deals.
• Team Leadership & Culture: Mentor manage and scale a high-performing sales organization. Foster a culture of accountability data-driven decision-making and deep product knowledge.
• Cross-Functional Collaboration: Partner closely with Marketing to align on go-to-market strategies and with Product/ Engineering to provide voice of the customer feedback that shapes future roadmaps.
• Forecasting & Operations: Oversee sales forecasting budgeting and inventory planning to ensure operational efficiency and accurate revenue prediction.

Qualifications required to succeed in this role:

• 10 Years of Leadership: Proven experience leading sales organizations within the Consumer Electronics (CE) Smart Home or IoT hardware sectors.
• Scaling Revenue: A track record of driving significant revenue growth in a hardware environment specifically navigating the transition from mid-stage growth to mass-market adoption.
• Retail & Distribution: Deep experience managing National Retail relationships (e.g. Apple Best Buy Home Depot) and wholesale distributors. Must demonstrate the ability to negotiate complex term sheets placement agreements and MDF programs.
• Business Development: Success in identifying prospecting and cultivating new business opportunities and partnerships
• Forecasting & Supply Chain: Strong command of sales operations specifically Collaborative Planning Forecasting and Replenishment (CPFR). Ability to align sales velocity with manufacturing lead times to optimize inventory levels.
• P&L Management: Full ownership of the sales budget including accurate revenue forecasting margin analysis and cost1of-sales management.

Compensation & Benefits:

• The salary range for this role is $250K-$300K along with a performance bonus target and we consider a broad scope of factors when making compensation decisions.
  
  
• In addition we provide a comprehensive benefits package including paid time off a 401(k) plan education assistance and an environment that reflects our commitment to our employees.

ASSA ABLOY Level is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion disability or genetic information sex sexual orientation gender identity or national origin.

A note to recruitment agencies: Please dont reach out to Level employees or leaders about our roles -- weve got recruiting covered. We dont accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you for your understanding. A note to recruitment agencies: Please dont reach out to Level employees or leaders about our roles -- weve got recruiting covered. We dont accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you for your understanding.

We are the ASSA ABLOY Group
Our people have made us the global leader in access return we open doors for them wherever they go. With nearly 63000 colleagues in more than 70 different countries we help billions of people experience a more open world. Our innovations make all sorts of spaces physical and virtual safer more secure and easier to access.

As an employer we value results not titles or backgrounds. We empower our people to build their career around their aspirations and our ambitions supporting them with regular feedback training and development opportunities. Our colleagues think broadly about where they can make the most impact and we encourage them to grow their role locally regionally or even internationally.

As we welcome new people on board its important to us to have diverse inclusive teams and we value different perspectives and experiences.