Category and Shopper Insights Lead (Eden Prairie, MN Austin, MN Chicago, IL)

CATEGORY AND SHOPPER INSIGHTS LEAD (EDEN PRAIRIE MN / AUSTIN MN / CHICAGO IL)

HORMEL FOODS CORPORATION

To save time applying Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS

Hormel Foods Corporation based in Austin Minnesota is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands includePlantersSkippySPAMHormelNatural Choice Applegate Wholly HormelBlack Label ColumbusJennie-Oand more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats was named one of the best companies to work for by U.S. News & World Report one of Americas most responsible companies by Newsweek recognized by TIME magazine as one of the Worlds Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information visit.

This position will report to the Assistant VP of Sales Strategy and will champion category and shopper insights retail-relevant growth strategies and actionable merchandising recommendations to accelerate category and brand growth with retail partners.

The role is responsible for building and scaling a best-in-class category and shopper insights function setting the team agenda and delivering insight-led strategies that influence retailers field teams and internal stakeholders. Success is measured by actionable insights that strengthen customer partnerships and unlock incremental growth.

RESPONSIBILITIES:

Lead Category and Shopper Strategies and Retail Thought Leadership

• Own the enterprise-wide development and execution of category growth strategies and tactics.
• Turn insights into action by translating trends shopper behavior primary/secondary research and syndicated data into persuasive and retail-relevant selling stories.
• Lead the development of category learning plans and execution of best-in-class shopper research including research vendor management.
• Monitor industry shopper and category trends.
• Partner closely with cross-functional stakeholders to support customer priorities and initiatives.
• Influence retailer merchants and senior leaders through clear data-driven narratives that result in category and brand growth.
• Elevate retailer relationships as an indispensable business partner.

Influence Planograms Assortment & Space Optimization

• Lead actionable end-to-end planogram strategy and execution aligned to clear goals and objectives.
• Deliver fact-based omni shelf assortment and space recommendations that address shopper needs and retailer strategies.
• Activate recommendations with retailers powered by customized analysis test-and-learns and post-reset evaluations.

Exemplify Leadership & Collaboration

• Recruit lead and develop a high-performing category and shopper insights team.
• Define processes tools and best practices for insight generation and activation.
• Partner cross-functionally with Sales Marketing Enterprise Analytics and Consumer Insights to maximize investments and deliver results against key objectives.
• Advance the discipline of Category & Shopper Insights at Hormel by socializing insights with cross-functional partners influencing senior leadership and showcasing measurable business impact.
• Serve as a trusted advisor to key retail customers as an indispensable business partner.

QUALIFICATIONS:

Required

• Bachelors degree.
• 5 years of CPG experience in category management shopper insights or customer strategy.
• Demonstrated leadership experience with multiple direct reports and upskilling teams.
• Demonstrated success in building or transforming category and shopper insights capabilities.
• Retailer-facing experience influencing category strategies line reviews assortments and modular decisions.
• Deep knowledge of omni-retail structures execution and metrics that matter.
• Strong analytical skills with large and complex data sets.
• Hands-on experience with syndicated data (scan and panel) and shopper research.
• Working knowledge of assortment and space planning tools.
• Advanced Excel and PowerPoint skills and storytelling with data.
• Clear confident communicator with executive presence.
• Ability to influence cross-functionally and operate effectively in matrix environments.
• Problem solving-solving decision-making and organizational skills.
• Applicants must not now or at any time in the future require employer sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• Advanced degree (MBA or related field).
• 7 years of CPG experience in category management shopper insights or customer strategy.

LOCATION:Eden Prairie MN / Austin MN / Chicago IL

A comprehensive relocation package to the above areas may be offered if required.

At Hormel Foods base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Category and Shopper Insights Lead is between$117175 - $164050 per year and your actual base pay within that range will depend upon a variety of factors including but not limited to job-related knowledge skill set level of experience and geographic market location.

BENEFITS:Other components of Hormel Foods total compensation package includes comprehensive medical dental and vision coveragediscretionary annual merit increases bonuses and profit sharing 401(k) with employer match stock purchase plan relocation assistance paid time off free two-year community/technical college tuition for children of employees and more.

TRAVEL REQUIREMENTS:10% of the time

For immediate consideration apply online at: Hormel we invite difference and diversity in all aspects. We offer a space of support understanding and community. We are committed to the journey! Learn more about our progress here: Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.