Creative Advertising Lead

Role/ Department: Creative Advertising Lead/Digital Marketing

The Advertising Creative Lead is a new supervisory role responsible for guiding the creative development and execution of all advertising deliverables across digital social broadcast and emerging channels. Reporting to Creative leadership you will lead a team of designers and motion creatives while partnering closely with Marketing Media and external production teams to bring campaigns to life. This leader must be fluent in digital advertising best practices especially HTML5 and display creative while also understanding how to translate concepts into effective TV/video executions. Youll ensure our advertising is consistent compliant and creatively distinctive across every channel where we show up. This is a chance to define how the advertising function operates collaborates and delivers measurable creative impact.

The key responsibilities of the role include:
Lead the Advertising Creative Function
Build and guide the delivery for all advertising creative deliverables.
Define workflows standards and quality benchmarks for multi-channel advertising execution.
Establish creative guardrails and actionable best practices that support campaign effectiveness.

Oversee Development of All Advertising Assets
Lead the creation of digital display HTML5 social ads OLV and broadcast quality video assets. quality video assets.
Ensure creative output aligns with campaign strategy brand standards and channel requirements.
oversee motion design animation and interactive ad execution.

Drive Digital Advertising Excellence
Serve as an expert in display advertising HTML5 creative and digital storytelling.
Translate conceptual ideas into channel optimized executions with strong performance potential.
Stay current on platform specifications trends and ad technologies.

Guide Video & Broadcast Production
Support creative direction for TV online video and short form or long form content.
Partner with internal teams and external vendors/production houses to bring scripts storyboards and concepts to life.
Oversee production from pre-production through post-production ensuring brand alignment and quality.

Collaborate Across Creative & Marketing Teams
Work closely with Marketing Digital and Compliance teams to deliver high quality advertising that is effective and compliant.
Present concepts articulate creative decisions and educate partners on best practices.
Ensure campaigns are delivered on time on budget and aligned to performance goals.

Ensure Quality Efficiency & Operational Rigor
Manage resources and set priorities for the delivery of advertising.
Troubleshoot production or trafficking challenges using sound judgment.
Support continuous improvement of processes and delivery methodologies.

Skills/Qualifications:
Bachelor of Fine Arts (BFA) in Graphic Design Bachelor of Design or equivalent
710 years of experience in creative development across digital and video advertising
Prior supervisory or team lead experience lead experience
Proficient in Figma and Adobe Creative Cloud software experience using Adobe Gen Studio a plus
Expertise designing and producing HTML5 and display advertising
Strong understanding of video and TV production workflows
Experience leading concepting storyboarding design and final execution
Ability to manage internal teams and external creative or production partners
Strong presentation and communication skills
Experience working in large organizations or regulated industries is a plus
A portfolio demonstrating digital motion and advertising creative craft
Collaborative and adaptable: able to navigate team dynamics timelines and client contexts while delivering exceptional design.
Growth oriented and resilient: open to feedback eager to iterate and comfortable learning through experimentation and critique.
Curious and proactive: able to generate ideas take initiative and contribute wherever needed from early exploration to final delivery.

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.

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