SCON Content Analyst
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Posted on:
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Vacancies:
1 Vacancy
Job Summary
Infosys is a global leader in next-generation digital services and consulting. We enable clients in 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem.
Visit to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.
Location:
HongKong
We are seeking aContent Sentiment Analystto support a financial services client through a rebranding initiative and the development of a structured scalable content library. This role focuses on evaluating interpreting and guiding content sentiment across channels to ensure alignment with brand positioning customer expectations and regulatory standards with a strong emphasis on Chinese digital and social platforms.
Key Responsibilities
Analyzeand evaluate sentiment tone and emotional impact of financial services content across digital and social touchpoints
Monitor and assess sentiment trends on local social media and content platforms (e.g. WeChat WeiboXiaohongshu Douyin)
Use social listening and sentiment analysis tools to track brandperception customer reactions and emerging topics
Define sentiment guidelines and frameworks aligned with brand strategy customer trust and regulatory expectations
Assess how language choices influenceperception confidence and engagement in FS communications
Partner with copywriters translators UX designers and brand teams to shapeappropriate sentimentacross user journeys (e.g. onboarding education disclosures service)
Review existing and proposed content toidentifysentiment gaps risks or inconsistencies
Build andmaintaindashboards and regular sentiment reports to communicate insights clearly to internal teams and client stakeholders
Translate quantitative and qualitative sentiment findings into clear actionable recommendations
Support structured content development by tagging classifying or scoring content sentiment where applicable
Participate in stakeholder reviews and workshops to align on tone sentiment intent and user impact
Ensure sentiment consistency across languages markets and channels when working with bilingual or multilingual content
Requirements
58 years of experience in content analysis sentiment analysis content strategy orUXrelatedroles preferably withinfinancial services or regulated industries
Strong understanding of sentiment analysis principles tone evaluation and audienceperceptionin written content
Must be familiar with Chinese social media platformsand content ecosystems (e.g. WeChat WeiboXiaohongshu Douyin)
Handsonexperience with social listening and sentiment analysis tools such asBrandwatch MeltwaterTalkwalker Sprinklr or equivalent platforms
Experience creating and managingdashboards and reportsusing tools such as Power BI Tableau Looker or similar analytics solutions
Proven ability to synthesize data into clear insights and present findings confidently to senior stakeholders
Strong understanding of financial services communication standards customer expectations andrisksensitiveenvironments
Excellent command of both English and Chinesewith the ability to assess sentiment and nuance across languagesand cross team collaborations
Comfortable working with structured content models content frameworks orlargescalecontent libraries
Strong analytical mindset with high attention to detail and consistency
Ability to collaboratecrossfunctionallyand communicate insights effectively
Portfolio or case examplesdemonstratingsentiment analysis reporting and measurable impact on user experience or brandperception
EEO Statement:
At Infosys we recognize that everyone has individual requirements. If you are a person with disability illness or injury and require adjustments to the recruitment and selection process please contact our Recruitment team for adjustment either via the following email or call 1-. Alternatively you can include your preferred method of communication in email and someone will be in touch.
Please note in order to protect the interest of all parties involved in the recruitment process Infosys does not accept any unsolicited resumes from third-party the absence of a signed agreement any submission will be deemed as non-binding and Infosys explicitly reserves the right to pursue and hire the submitted profile. All recruitment activity must be coordinated through the Talent Acquisition department.
All aspects of employment at Infosys are based on merit competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer.
Required Experience:
IC
About Company
Welcome to Infosys Careers for Experienced Professionals As a leading provider of next-generation consulting, technology and outsourcing solutions, we are dedicated to helping organizations in over 46 countries to renew their core and simultaneously innovate into new frontiers. Whilst ... View more
