Director of Trade Shows

Director of Trade Shows

Innovative Environments (IE) Houston TX

Lead. Build. Scale.

This is not a typical sales leadership role.

At Innovative Environments (IE) we are seeking a Director of Trade Shows to take full ownership of a growing division and lead it into its next phase of expansion.

This role is responsible for driving revenue strategy leading sales performance and overseeing the entire client delivery engineincluding Sales Project Management and Estimating.

You will not only lead a teamyou will shape the future of the division influencing everything from pipeline strategy to execution margin performance and client experience.

About Innovative Environments

Innovative Environments is a nationally recognized Houston-based design-build firm specializing in the creation of high-impact custom environments. Our work has earned industry recognition including honors from EXHIBITOR Magazines Find It Top 40 Inc. Magazines 5000 Power Partner the Houston Business Journal and others.

We bring brands to life through thoughtfully designed and expertly executed solutions across:

• Tradeshow exhibits and experiential marketing environments
• Corporate interiors and branded workplaces
• Broadcast studios and immersive brand experiences
• Corporate and multifamily signage systems
• Museums and specialty environments

Every project we deliver is custom complex and design-driventrusted by leading brands nationwide to create spaces that engage inspire and perform.

Learn more:

Position Overview

The Director of Trade Shows will lead the trade show and exhibits division as a business unit with full accountability for:

• Revenue growth and market expansion
• Gross margin performance and pricing discipline
• Sales team leadership and development
• Oversight of Project Managers and Estimators to ensure execution aligns with sales strategy
• End-to-end client experience from pursuit through delivery

This role operates at the intersection of sales operations and strategy ensuring that what is sold is both profitable and executable at the highest level.

Key Responsibilities

Revenue Strategy & Business Growth

• Own and execute the revenue strategy for the tradeshow division
• Achieve or exceed revenue and gross margin targets
• Maintain accurate forecasting (10%) and 3 pipeline coverage
• Identify and penetrate high-value verticals and strategic accounts
• Drive deal strategy pricing discipline and margin protection

Leadership of Sales Project Management & Estimating

• Lead and develop a high-performing sales organization
• Oversee Project Managers and Estimators to ensure alignment from proposal through execution
• Establish clear accountability metrics KPIs and performance standards across all teams
• Leverage and optimize established processes that position the division for scalable growth driving alignment between sales strategy and operational delivery
• Ensure seamless handoff and collaboration between sales and execution teams

Team Development & Performance Management

• Recruit coach and retain top-tier talent across sales PM and estimating functions
• Implement structured onboarding training and career development programs
• Elevate team performance in win rates deal size and profitability
• Foster a culture of accountability collaboration and continuous improvement

Sales & Operations Alignment

• Partner closely with COO and operational leadership
• Ensure all sales commitments align with capacity budget and execution realities
• Protect margin throughout the project lifecycle
• Resolve escalated client or project issues impacting revenue or retention

Market Leadership & Industry Presence

• Strengthen IEs position within the trade show and experiential marketing industry
• Leverage and expand your industry network and client relationships
• Represent IE at industry events trade shows and executive-level client meetings
• Partner with marketing to enhance brand positioning and demand generation

What You Bring

• Proven success leading sales organizations in trade show exhibits experiential marketing or design-build environments
• Strong understanding of custom fabrication project-based sales and margin management
• Experience overseeing or closely partnering with project management and estimating teams
• Strategic mindset with the ability to scale revenue while maintaining operational discipline
• Executive presence with exceptional communication negotiation and leadership skills

Qualifications

• Bachelors degree in Business Marketing or related field
• 10 years of B2B sales experience in relevant industries
• 5 years in senior sales leadership roles
• Demonstrated success driving revenue growth and building high-performing teams
• Established network within the trade show exhibit or experiential marketing industry strongly preferred

Why This Role is Different

• Full ownership of a business unitnot just sales but execution alignment
• Direct influence on strategy structure and growth trajectory
• Opportunity to lead across Sales Project Management and Estimating
• Work on high-end custom design-driven projects
• Join a company positioned for significant growth and market expansion

Compensation & Benefits

We offer a highly competitive compensation package designed to attract top-tier leadership talent:

• Base salary performance-based bonus structure
• Medical Dental Vision and Life Insurance
• 401(k) with company match
• Paid vacation and holidays
• Paid Birthday & Work Anniversary days
• Ongoing professional development and leadership growth opportunities

If you are ready to lead scale and elevate a high-potential divisionand build something truly exceptionalwe want to connect.