Project Manager, Sports & Entertainment (Onsite)

Project Manager Sports & Entertainment (Onsite 5 days per week)

Overview:

The Project Manager Sports & Entertainment is responsible for owning the strategy planning and execution of high-impact initiatives across the Sports & Entertainment vertical. Reporting to the Sr. Director of Sports & Entertainment this role serves as a strategic partner responsible for translating business priorities into scalable programs cross-functional operating plans and measurable outcomes. This role leads complex initiatives across Marketing Partnerships Legal Finance Product Creative and Social teams exercising independent judgment to drive alignment resolve ambiguity assess risks and recommend solutions that support business objectives. The Project Manager will establish processes influence stakeholders and provide strategic oversight across campaigns activations talent partnerships sponsorship initiatives and live-event driven programs. Success in this role requires strong business acumen strategic thinking executive communication and the ability to lead cross-functional workstreams in a fast-paced high-visibility environment.

The impact youll make:

• Own the strategic planning and execution of Sports & Entertainment initiatives including campaigns activations talent partnerships sponsorship programs and live-event related projects.
• Translate business objectives into structured program strategies project roadmaps operating plans milestones and measurable success metrics.
• Lead cross-functional alignment across Marketing Social Partnerships Legal Finance Creative Product and external stakeholders to ensure initiatives are strategically aligned and effectively executed.
• Develop and implement scalable workflows governance models and operating processes that improve efficiency accountability and consistency across the Sports & Entertainment vertical.
• Evaluate project scope priorities risks dependencies budget considerations and resource needs; recommend tradeoffs and mitigation strategies to leadership.
• Serve as a strategic advisor and primary point of coordination for stakeholders providing executive-level updates decision support and recommendations.
• Establish standardized frameworks for planning and executing talent activations sponsorship campaigns live events partnership launches and integrated marketing programs.
• Partner with Finance and business leaders to monitor budgets evaluate resource allocation support financial approvals and assess return on investment.
• Analyze program performance develop post-mortem insights and recommend optimizations to improve future campaign effectiveness and business impact.
• Drive the long-term strategic planning for the Sports & Entertainment vertical by identifying opportunities to improve operating models scale execution and increase measurable impact.

What youve accomplished:

• Bachelors degree in Business Administration Marketing Sports Management or a related field or equivalent practical experience.
• 35 years of experience in program management project management strategic operations marketing operations or business operations within sports entertainment media technology or marketing environments.
• Demonstrated experience leading complex cross-functional initiatives involving multiple stakeholders competing priorities and business-critical timelines.
• Experience developing program strategies operating frameworks scalable workflows and process documentation from the ground up.
• Strong ability to exercise independent judgment assess risks make recommendations and drive decisions in ambiguous or fast-moving environments.
• Excellent executive communication stakeholder management presentation and cross-functional leadership skills.
• Strong proficiency with project and program management tools such as Asana Jira Smartsheet or similar platforms.
• Ability to manage multiple strategic initiatives concurrently while maintaining focus on business outcomes prioritization and measurable impact.

Bonus points:

• Experience supporting live events sponsorship activations athlete/talent partnerships or entertainment-driven campaigns.
• PMP Agile Scrum or similar project/program management certification.
• Experience working within a technology digital media cannabis sports entertainment or high-growth startup environment.
• Familiarity with sports marketing entertainment partnerships influencer/talent activations and digital campaign strategy.
• Strong analytical mindset with experience developing performance reporting ROI analysis and executive-facing recommendations.
• Comfort presenting strategic updates risks recommendations and outcomes to senior leadership and executive stakeholders.

The base pay range for this position is $77000 - $84448 per year

2026 US Benefits for Full Time Regular Employees:

• Physical Health (Medical Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life Voluntary Life and AD&D Insurance options
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO paid sick leave and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps

Life at Weedmaps means innovation and heart. Come join us if you care about the plant the people who love it and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed and the community that supports it.

You too can have a hand in shaping the industrys future; ready to roll with us

See how weve grownour journey leadership team and whats next at Weedmaps:

Founded in 2008 weve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency education and community has set us apart and today we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Freedom to choose. Freedom to access. Freedom to enjoy.

Notice to prospective Weedmaps job applicants:

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Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.