AVP-Commercialization Wireless Customer Growth

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T we empower leaders to drive change in a fast-evolving connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

We are seeking a customer obsessed leader to drive AT&Ts customer growth strategy. This pivotal role will shape how we understand engage with and grow our customer base through data-driven insights and strategic initiatives. You will lead a high-impact team focused on developing and activating strategies to maximize customer lifetime value through innovative customer acquisition initiatives targeted account growth and expansion efforts and customer-centered satisfaction and retention plans. You will be the voice of the customer in leadership rooms and work closely with cross-functional leaders to make our company-wide efforts targeted and specific to our customer needs. This strategic role involves analyzing behavior segmenting audiences designing customer engagement experiences and collaborating across functions to activate a 4 Ps approach to customer value creation.

• Strategy Development: Define and execute comprehensive customer strategies (acquisition retention and lifetime value) based on quantitative and qualitative insights.

• Data Analysis & Insights: Monitor customer health engagement and segmentation to inform strategic decisions and identify opportunities for growth.

• Lifecycle Management: Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty.

• Cross-functional Collaboration: Partner with Marketing Product and Sales teams to align offers customer messaging product adoption and user experience.

• Leadership: Lead a customer success team to execute initiatives and track performance metrics.

• Voice of the Customer: Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals.

The ideal candidate embodies both analytical and strategic leadership capabilities. They have a proven track record of translating complex customer data into actionable business strategies demonstrated through measurable improvements. They should have a collaborative mindset that enables them to work effectively across Business Strategy Pricing Marketing and Channel teams. Their communication abilities should be exceptional allowing them to influence senior leadership through data-driven presentations and strategic recommendations. They will bring relevant experience from a recurring revenue or subscription-based business model. Most importantly they should demonstrate a passion for understanding and enhancing the customer journey with a proven ability to drive results in areas such as customer acquisition retention and product participation.

• Analytical Skills: Proven ability to analyze customer data identify trends and create actionable data-driven plans.

• Leadership: Experience building teams mentoring and leading initiatives in fast-paced environments.

• Communication: Strong ability to present to C-level executives and communicate across departments.

• Relevant Experience: Background in customer analytics lifecycle marketing consumer segmentation and/or business strategy

Job Contribution: Develops the organizations philosophy departmental strategies and defines long-term goals and alignment with overall business objectives. Typically leads large teams directly supervising supervisors as well as senior staff within the organization. Plays a significant part in cross-functional initiatives across AT&T. Responsible for influencing decisions regarding the hiring firing disciplinary action promotional activity and pay decisions for subordinates. Supervisor: Yes

Education/Experience: Bachelors degree (BS/BA) desired. 10 years of related experience.

Our AVP-Commercialization - Wireless Customer Growth earns between$231700 - $347500 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
• AT&T internet (and fiber where available) and AT&T phone

If youre ready to make an impact on our business and your career bring your bold ideas to a world of possibility. Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.