Senior Manager, Shopper Insights

BUILT ON FLAVOR. FUELED BY PEOPLE.

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it!Every day youll be part of a journey to add flavor to millions of meals and lives.

How youll have an impact at Kinders:

As the first Sr. Shopper Insights & Analytics Manager at Kinders you will help architect and scale the Shopper Insights discipline from the ground up. This is a strategic role responsible for shaping how Kinders understands prioritizes and activates against shopper opportunities across channels and retail partners. You will serve as a strategic partner to Sales Strategy and Field Sales helping fuel Kinders continued high growth by translating shopper understanding into distribution gains category expansion and retail thought leadership.

Through a deep command of shopper behavior mindsets and decision dynamics you will uncover insights that inform merchandising strategy assortment architecture shelving optimization and go-to-market planning. You will elevate Kinders role as a category growth driver and leader.

By delivering clear and compelling narratives you will help inform internal go-to-market strategy retailer conversations and business decision-making ensuring Kinders and its Customers win whenever and wherever shoppers are seeking exciting delicious and effortless flavor solutions.

Key Responsibilities For The Role:

Shopper & Retail Insights Leadership

• In partnership with Sales Strategy and other key stakeholders define and own the multi-year Shopper Insights learning agenda aligned to enterprise growth priorities
• Identify high-value opportunities across channels and retailers by synthesizing primary research panel data and syndicated sources
• Translate shopper behavior into clear commercial implications that drive distribution velocity and basket expansion
• Serve as a category thought leader elevating Kinders credibility with retail partners through insight-led selling

Analytics & Insights Integration

• Integrate diverse data streams (primary research shopper panel syndicated and retailer data as needed) into cohesive action-oriented narratives
• Establish frameworks and standardized approaches for Shopper Journey mapping segmentation and opportunity sizing
• Build scalable tools and ways of working that embed shopper thinking into the Sales organization
• Champion disciplined hypothesis-led analytics that move beyond diagnosis to business opportunities to test and learn

Storytelling & Influence

• Craft stakeholder-ready insight-driven stories that drive clarity and inspire action among senior leaders and decision-makers
• Connect macro trends category dynamics and shopper motivations into growth opportunities and narratives
• Simplify complexity into intuitive visualizations and clear business implications tailored to diverse audiences
• Equip Sales teams with compelling insight-backed selling stories that unlock incremental retailer opportunity

Capability & Partnership Building

• Act as the voice of the shopper in preparation for key customer engagements and internal strategy discussions
• Partner cross-functionally with Sales Strategy Marketing and Category Management to embed shopper thinking into planning processes
• Elevate organizational fluency in shopper analytics through education frameworks and repeatable tools
• Build and manage external research partners to deliver high-impact learning efficiently and effectively

What You Bring to the Table

Education / Experience

• Bachelors Degree in a related field required MBA preferred
• 7 years progressive experience working in an insights capacity; shopper / retailer-facing experience a must CPG experience preferred
• Deep fluency in shopper panel (Numerator preferred) syndicated and retailer data
• Demonstrated success translating insights into measurable commercial impact
• Experience designing and leading large-scale research initiatives and managing agency partners
• Strong retail and business acumen with ability to identify opportunities that drive growth in a retail environment

Personal Characteristics

• Productive business partner who enjoys finding ways to say yes as often as possible to impactful and important priorities
• Strong communicator relationship builder with the ability to build trust and rapport with stakeholders.
• Capability builder who is inspired by the idea of creating new approaches and educating stakeholders on new ways of thinking
• Growth mindset with an excitement to learn (and teach) about driving value through insights at Kinders
• Low ego and ability to go with the flow in a fast moving (and changing) environment
• Self-starter who is comfortable in ambiguity excited by an opportunity to build the way forward vs. walk into something already established
• Energized by being a part of a fast-moving team with the ability to be a leader and a follower

Location & Travel

The position will ideally be based out of our office in Walnut Creek CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumers and to have more fun. Remote may be considered for exceptional candidates with proven experience being effective in a remote capacity.

Some travel will be required for this role on a periodic basis. Typical travel includes industry conferences and key customer visits.

Theexpectedstartingsalaryrangeforthisroleis$160000-$195000 per year. Theamountaparticularemployeewillearnwithinthesalaryrangewillbebasedonfactorssuchasrelevanteducationqualificationsperformanceandbusinessneeds.

SEASONED FOR SUCCESS:

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at