Director, Brand Management (Flushable Wipes)

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race color religion creed national origin ancestry sex gender age physical or mental disability veteran or military status genetic information sexual orientation gender identity gender expression marital status or any other legally-recognized protected basis under federal state or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers wipes baby personal care beauty apparel household care and wellness. Launched in 2012 the Company is on a mission to challenge ingredients ideals and industries through the power of the Honest brand the Honest team and the Honest Standard. For more information about the Honest Standard and the Company please visit .

Our Mission

Were on a mission to empower people to live happy healthy a wellness brand with values rooted in consciousness community transparency and design. Every day and in every way we hold ourselves to an Honest believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

• Weve kicked off the search for a Director Flushable Wipes who will lead the development and execution ofbrand and category strategies that establish Honest as a leading differentiated brand in the flushable wipescategory. This role will be responsible for accelerating profitable growth expanding household penetrationand building long-term brand equity through strong consumer insight disciplined execution andcross-functional leadership.
• This leader will own the strategic direction of the Flushable Wipes business partnering closely with SalesInnovation Supply Chain Finance and Marketing to drive market share growth across retail andeCommerce channels. The role requires a balance of strategic thinking and operational excellence to scale ahigh-growth business while building sustainable competitive advantage in a category undergoing rapidevolution and consumer education.

What youll do:

• Lead development of the overall Flushable Wipes brand and category strategy defining long-term growth opportunities aligned with Honests Adult Operating Unit priorities and broader companygrowth objectives.
• Own the development and execution of annual and long-range growth plans including innovationstrategy portfolio architecture pricing strategy and media priorities.
• Translate deep consumer shopper and competitive insights into differentiated strategies thaexpand category relevance and drive adoption among new users.
• Own business performance including evaluating results diagnosing opportunities and risks andadjusting plans to deliver against revenue margin and market share goals.
• Partner with Supply Chain Sales Planning and Finance to inform demand forecasting and activelyparticipate in monthly S&OP processes ensuring forecasts reflect business strategy innovationtiming promotional plans and market dynamics to support strong in-stock performance andefficient inventory management.
• Lead cross-functional alignment across sales finance analytics legal regulatory supply chain andcreative teams to deliver integrated business plans and ensure strong execution across channels.
• Partner closely with Sales and Category Management to shape customer strategies lead brandinputs to key retailer meetings and strengthen both in-store and online shopper experiences.
• Lead flushable wipes strategic product pipeline development identifying opportunities to expand thecategory optimize assortment and prioritize investments based on long-term value creation.
• Deliver strategic guidance and prioritization to cross functional partners on the creative andintegrating marketing and communications teams on the execution of packaging and marketingcampaigns/ assets ensuring strong shopability clear product benefits and strong reinforcement ofHonests differentiated positioning.
• Partner with media and digital teams to develop effective awareness and conversion strategiesacross retail media Amazon and national campaigns ensuring investments drive both brand equityand commercial results.
• Own P&L inputs and financial performance management partnering with Finance to ensuredisciplined decision-making and profitable growth.
• Deliver clear concise business updates and strategic recommendations to senior leadershipproactively identifying opportunities and risks.
• Mentor and develop brand team members fostering strong ownership accountability andcollaborative leadership.
• Other duties as assigned by management.

Youll love this job if youre:

• A strategic operator and general manager. You connect consumer insight brand strategy andfinancial outcomes into clear scalable action plans.
• A category and brand builder. You are energized by growing businesses that require consumereducation behavior change and long-term brand building.
• A strong cross-functional leader. You bring teams together influence without authority and createalignment across diverse stakeholders.
• Commercially minded. You balance brand ambition with operational realities and profitability.
• Highly organized and execution-focused. You move seamlessly between long-term strategy andday-to-day execution.
• Adaptable and ambitious. You thrive in evolving environments and are motivated by buildingsomething meaningful at scale.

What youll need:

• Bachelors degree
• 10 years experience in brand management marketing or general management within a leadingCPG organization with both Innovation and activation experience.
• Proven track record of owning and growing a business or category with measurable impact onrevenue market share and profitability
• Strong strategic and analytical capabilities with experience translating insights into actionable growthplans
• Experience leading cross-functional teams and influencing senior stakeholders in complexorganizations
• Experience working with major retail partners (mass club drug grocery) and eCommerce platformsincluding Amazon
• Strong understanding of portfolio management innovation development and commercializationprocesses
• Experience managing packaging restages or product renovations
• Excellent communication skills with the ability to synthesize complexity and present clearly toexecutive leadership

Bonus points for:

• MBA or similar advanced degree
• Experience in personal care hygiene or adjacent consumer health categories
• Experience scaling emerging or high-growth categories
• Experience launching or managing national marketing campaigns
• Experience working in categories requiring consumer education or behavior change
• Tik Tok Shop Channel Experience

Compensation

The pay range for this role is $192000 - $220000. Actual compensation is based on many factors including but not limited to depth of experience skill level ability knowledge education certifications and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base annual incentive plan benefits retirement plan equity and Employee Stock Purchase Plan.

Benefits & Perks

At Honest were all about investing in our people. Were dedicated to providing a benefits package that supports your well-being growth and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness : Weve got you covered with top-tier health dental and vision plans to keep you and your family feeling great.
• 401k with Company Match : Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness : Stay healthy with a monthly fitness reimbursement and for those in our Playa Vista office an onsite gym to keep you active and energized.
• Work-Life Balance : We value your time. We provide a generous and flexible vacation policy to relax recharge and spend time on what matters most.
• Family-Friendly Leave : Growing your family We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity : Ownership isnt just a mindset hereits real. Every full time employee is granted equity giving you a direct stake in our future. When we win you win.
• Education Reimbursement : Were committed to your growthwhether its for professional development or a new passion we offer education reimbursement to help you learn and level up.
• Pet Insurance : We love your furry family members too! Our pet insurance ensures your pets are taken care of because theyre part of the family.

Please note: Benefits offerings may vary based on the position and geographic location.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1 2020

Under the California Consumer Privacy Act of 2018 (CCPA) The Honest Company Inc. (Honest or us or we) is required to inform California residents who are our job applicants or prospective talent (together job applicants or you) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect.We may collect the following categories of personal information about our job applicants who are California residents:

• Name
• Signature
• Social Security Number
• Email and mailing address
• Telephone number
• Education
• Employment history

How We Use Job Applicants Personal Data. We use and disclose the personal information we collect for our business purposes. These business purposes include without limitation:

• Processing evaluating your application to determine your qualifications for the role to which youve applied and communicating with you about your application including to check references or your background and communicate with you about other jobs that may interest you.
• Other business purposes as identified in the CCPA which include:
• Auditing related to our interactions with you;
• Legal compliance
• Detecting and protecting against security incidents fraud and illegal activity;
• Debugging;
• Performing services for us such as analytics;
• Internal research for technological improvement; and
• Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy which is incorporated herein by reference.

Contact Us. For questions or concerns about our please contact us at .

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