Donor Engagement Specialist

Who We Are

For more than 130 years The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church each year we help more than 2 million people providing necessities such as food clothing and addition we support people experiencing unemployment addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission vision and values of hope service dignity and stewardship. As a faith- and values-based organization we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.

Mission Statement

The Salvation Army exists to share the love of Jesus Christ meet human needs and be a transforming influence in the communities of our world.

Job Description:

Job Summary

The Donor Engagement Specialist is responsible for providing support in the development and implementation of effective direct response campaigns that aim to drive donor acquisition donor retention and increase revenue through direct mail digital telemarketing and monthly giving strategies.

Key Accountabilities

Digital & Direct Mail Fundraising

• Support a donor-centric approach to fundraising and stewardship.
• Support fundraising strategies to determine the best approach for donor retention and acquisition and positively impact overall long-term donor value.
• Evaluate results and make data-driven recommendations for future campaigns.
• Work with data management team to ensure donor data is captured accurately in Raisers Edge NXT.

Telemarketing

• Execute end-to-end telemarketing campaigns that convert one-time gift donors and upgrade monthly donors.
• Coordinate timing segmentation scripts and calls to action for telemarketing campaigns.
• Evaluate campaign performance.

Monthly Giving

• Assist in developing a strategic monthly giving fundraising plan to grow monthly giving.
• Coordinate with vendors to implement strategies for monthly donor conversion acquisition upgrade reactivation and stewardship.
• Manage timelines for each campaign to ensure deadlines are met.
• Identify opportunities to increase efficiency and maximize revenue.

Content

• Collaborate with the Donor Engagement team Marketing and Communications team and other stakeholders to gather compelling content that inspire donors to take action and support fundraising campaigns.
• Develop and edit content to ensure messaging is compelling donor-centric and it meets The Salvation Army messaging guidelines.

Data Analytics and Reporting

• Monitor and report on fundraising campaigns highlighting areas of concern to evaluate performance.
• Produce and present campaign reports on a regular basis and as requested.
• Track effectiveness of each campaign collaboratively with the Director of Donor Engagement to ensure that all fundraising and stewardship campaigns complement each other and maximize revenue.

Education and Experience Qualifications

• Minimum of a post-secondary 2-year diploma in Fundraising Marketing or equivalent experience
• CFRE preferred or working towards this designation.
• 3 5 years of experience in annual giving fundraising.
• Knowledge of fund development best practices and principles.
• Detail-oriented with strong organizational and planning skills.
• Writing and editing experience.
• Design experience in Canva or similar program is a plus.
• Thorough understanding of Blackbauds Raisers Edge NXT or similar CRM.
• Strong knowledge of current and developing fundraising strategies.
• A demonstrated understanding of philanthropic trends both nationally and internationally.

Compensation:

Placement in the salary range will be based on factors such as market conditions internal equity and candidate experience skills and qualifications relevant to the role.

The Salvation Army will provide reasonable accommodation upon request. Please email if you have a need for any accommodation and we will be pleased to discuss this with you.