About Workato

Workato delivers enterprise infrastructure for the agentic era redefining iPaaS and helping enterprises unify data applications processes and AI into a single governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500 Workatos cloud-native architecture connects every application data source and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more visit

Why join us

Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley please submit an application. We look forward to getting to know you!

Also feel free to check out why:

• Business Insider named us an enterprise startup to bet your career on

• Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world

• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area and 96th in North America

• Quartz ranked us the #1 best company for remote workers

Responsibilities

Were seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy execution and optimization of full-funnel campaigns centered on AI solutions and messaging.

You will play a critical role in translating AI product innovation and positioning into scalable high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing experience bringing complex AI offerings to market and the ability to lead cross-functional stakeholders across Product Marketing Sales Field Marketing and Marketing Operations.

This is a senior individual contributor role with high visibility and significant impact on revenue.

You will also be responsible to:

Lead AI-Focused Integrated Campaign Strategy

• Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences

• Develop full-funnel programs that drive awareness education engagement and pipeline for AI-related offerings

• Translate complex AI capabilities (ML GenAI automation data intelligence etc.) into compelling outcome-driven campaign narratives

Drive Multi-Channel Execution & Optimization

• Orchestrate integrated campaigns across email paid media webinars/events content syndication ABM social and web

• Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms

• Implement sophisticated nurture tracks tailored to AI buyer personas (technical business executive)

• Own experimentation strategy including A/B testing messaging refinement and performance optimization

Align Messaging & Go-to-Market

• Collaborate closely with Product Marketing to bring AI positioning competitive differentiation and use-case storytelling into campaigns

• Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions

• Develop enablement materials that support AI campaign launches and field activation

Own Performance & Pipeline Impact

• Own pipeline generation from AI integrated campaigns

• Build reporting frameworks and dashboards to measure AI campaign performance and ROI

• Conduct post-campaign analysis and translate insights into strategic improvements

• Leverage intent data behavioral signals and AI-driven insights to improve targeting and personalization

Elevate AI Campaign Excellence

• Stay current on AI market trends buyer behavior shifts and emerging AI use cases

• Act as a thought partner to leadership on AI go-to-market strategy

Requirements

Qualifications / Experience / Technical Skills

• 610 years of B2B demand generation or integrated campaign experience

• Proven experience marketing AI ML automation data platforms or advanced technology solutions

• Demonstrated success driving pipeline growth through full-funnel integrated campaigns

• Deep understanding of how to position complex AI offerings for both technical and executive audiences

• Hands-on experience with marketing automation platforms (Marketo HubSpot Pardot etc.) and CRM systems (Salesforce)

• Strong analytical expertise with experience tying campaign performance to revenue impact

• Experience running account-based or targeted AI campaigns

Soft Skills / Personal Characteristics

• Ability to operate strategically while executing at a detailed level

• Excellent cross-functional leadership and stakeholder management skills

Why Youll Love This Role

• High-impact role driving AI category leadership and pipeline growth

• Ownership of strategic visible initiatives tied directly to revenue

• Opportunity to shape AI go-to-market strategy at scale

• Collaborative high-performing marketing team

• Competitive compensation and benefits

For California applicants the base pay for this role may range between $130000 - $180000 plus bonus benefits perks and equity.

(REQ ID: 2639)