Performance Marketing Lead

Performance Marketing Lead Full time Glasgow HQ

itison is one of Scotlands most influential consumer brands uniting a market leading online platform a portfolio ofhigh-profilevenues and some of the countrys largest and most creative live events including GlasGLOW andElfingrove.

Our mission is simple. Life is about the experience andwerehere to help people live it better by connecting them to brilliant local businesses and unforgettable to being unique bold and the best at what we do while creating a positive impact in our local communities.

Werelooking for aPerformance MarketingLeadto own performance acrosspaid channels with a focus onMeta and -led insight-driven hands-on.

Youllown the strategy day-to-dayexecutionand optimisation of our paid social activity andyoullbe on the tools creating and iterating ads that drive results. Your missionis to build and iterate a paid social approach that brings structure to experimentation and turns data into consistent and repeatable performance marketing that drives growth.

Youllreportto ourHead ofMarketing andwork closely with ourSocial Mediaand Creative teams.

The role will be based full time in our Glasgow HQ.

WhatYoullDo

Performance Social Ownership

• Own strategy budget pacingscalingand tracking for all social ads across itison Core Events and Venues.

• Build campaigns manage delivery optimiseperformanceand scale winners.

• Align spend to business priorities and our campaign calendar.

• Maintain strong account hygiene (naming structure UTMs tracking consistency).

Performance Creative Direction & Production

• Set clear creative direction and standards for paidsocial anddrive real diversification.

• Create and iterate ads at paceusingexisting video and static creative using tools likeCapCut Canva (Adobe preferred).

• Use our content library request capture with clear briefs/shot lists and shootwhatsmissing when needed.

Testing Learning & Reporting

• Build andmaintaina repeatable testing roadmap with clear hypotheses.

• Track performance signals and translate insights into next actions: scale / iterate / stop.

• Deliver regular reporting that drives decisions-what happened whyandwhat we do next (no vanity metrics).

Collaboration

• WorkalongsideSocial Mediaand Creative teams to improve our paid-ready pipeline and keep output consistent.

• Give clear direct feedback that improves quality and speed without creating bottlenecks.

• Operate with a senior mindseteffectively managing workflows across teams.

About You

Yourea creative-led performance marketer;someone who can seewhatsworking explain why and ship the next iteration fast.

• Confident owning paid social across Meta and TikTok including Ads Manager and BusinessCenters.

• Strong creative instincts for performance: hooks angles pacing proof offersCTAsand platform-native formats.

• Hands-on production ability: CapCut Canva are must-haves (Adobe preferred).

• Experienced in wider performance activity channels including search andYouTube and managing agency relationships (preferred but notrequired).

• Comfortable making decisions quickly and moving forward without overthinking.

• Collaborative and clear-you can brief teams well and raise the bar through great feedback.

Key attributeswellhold you to:

• Relentlessly accountable

• Decisive under pressure

• Fast pragmaticthinker

• Curious and experimental

Why itison

• Own a role with real impact: build aperformancemarketingengine that drives growth.

• Workwith a talented marketing team across an amazing mix of campaigns core dealsvenues and world-class events.

• Join a culture that values originalitybold thinkingcollaborationand continual growth.

• Work from ourinspiringGlasgow HQ with access tocreative spacesvenuesand events.

The salary & benefits package

• Salary 40k - 50kdepending on experience

• Annual company bonus (dependent on performance)

• Private Health Care

• Employee AssistanceProgramme

• Salary exchange smart pension scheme

• 15% itisondiscount and 50% discount at allitison owned venues

• Enhanced maternity/paternity

• Learning grant

• Lunchtime Pilates classes

• Holiday-buy scheme

• Birthday day off

• Home & Tech discountscheme

• Paid company socials

• Free tickets to our major events (Drive-In MoviesGlasGLOW and more to come)

• Charity day paid time offto volunteer for a charity of your choice

• Fantastic work environment with an unending fruit bowl cereal bar and full bar set-up in the office for Friday Prosecco or a healthy drink if preferre