Associate Director, Brand Marketing (mfx) – BerinertHaegarda

Associate Director Brand Marketing (m/f/x) Berinert/Haegarda

Fulltime

Permanent

Location: Germany (Munich OR Frankfurt area) United Kingdom (Maidenhead OR Haywards Heath) Spain (Barcelona) Nordics (Sweden - Stockholm OR Denmark - Lyngby)

The Opportunity

As Associate Director Brand Marketing (Berinert/Haegarda) you will shape and execute the brand and disease area strategy for the International (INT) region. You will drive market expansion strengthen brand adoption and ensure strategic alignment across diverse marketswhile allowing affiliates to meet local needs and regulatory environments.

You will collaborate with crossfunctional teams affiliates International Marketing (Int Mkt) and Global Commercial Development (GCD).

You will lead the development of fitforpurpose gotomarket strategies integrated marketing programs lifecycle management initiatives and brand strategies that support consistent highquality execution across the region.

The Role:

• Drive the development of brand and disease area strategies for the INT region aligned with corporate and portfolio goals.
• Be the primary marketing partner for affiliates fostering a strong collaborative international marketing community.
• Develop integrated insight-driven brand strategies tailored to diverse markets.
• Map and prioritize archetypes ensuring targeted positioning and messaging.
• Identify short- and long-term opportunities challenges and lifecycle management initiatives.
• Lead market analysis to inform strategic decisions and optimize plans.
• Build aligned customer-focused brand plans and ensure disciplined regional implementation.
• Define KPIs and monitor performance adjusting activities based on data and insights.
• Be a central contact for internal and external stakeholders across Marketing Medical Regulatory Finance and KOL/HCP networks.
• Manage the regional brand budget to maximize ROI.

Your Experience:

Education:

• Graduate degree or equivalent required.
• Postgraduate qualification preferred.

Experience:

• 810 years of healthcare experience with 7 years in pharmaceutical or biotech brand sales and marketing.
• Proven track record of driving brand strategy with operational excellence and delivering abovemarket results.
• Experience leading abovecountry marketing initiatives and influencing diverse multicultural matrix teams.
• Strong analytical skills and the ability to translate insights into actionable strategies and tactics.
• Proficiency in CRM systems and datadriven marketing tools.
• Excellent project management skills with experience leading complex multi-stakeholder initiatives.
• Excellent command of English (spoken and written).

Reporting Relationships:

Reports to: Senior Director Marketing Portfolio Lead HAE & Respiratory Commercial Operations International

What We Offer

At CSL we are committed to supporting our employees in their personal and professional growth. You can expect:

• Meaningful work with impact on patients around the world.
• An international environment with cross-functional collaboration and global exposure.
• Great compensation & benefits package including a great compensation package bonus programs and comprehensive benefits (country-specific).
• Hybrid working models that support worklife balance.
• Professional development opportunities including global learning resources leadership development and mobility programs.
• Inclusive culture that values diversity integrity and innovation.
• A purpose-driven organization where you can contribute to improving patients lives every day.

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About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients needs by using the latest technologies we discover develop and deliver innovative therapies for people living with conditions in the immunology hematology cardiovascular and metabolic respiratory and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation recombinant protein technology and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the worlds largest plasma collection networks CSL Plasma. Our parent company CSL headquartered in Melbourne Australia employs 32000 people and delivers its lifesaving therapies to people in more than 100 countries.

To learn more about CSL CSL Behring CSL Seqirus and CSL Vifor visit and CSL Plasma at Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being CSL.

You Belong at CSL

At CSL Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy we are able to better understand and connect with our patients and donors foster strong relationships with our stakeholders and sustain a diverse workforce that will move our company and industry into the future.

To learn more about inclusion and belonging visit Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process please visit Experience:

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