Digital Content & Social Specialist

Diva International

Job Location:

Kitchener - Canada

Yearly Salary: CAD 65000 - 75000

Posted on: 6 days ago

Vacancies: 1 Vacancy

Job Summary

Diva International Inc. (DIVA) is looking for a Digital Content & Social Specialist who is responsible for bringing DIVAs brand and campaigns to life through high-performing social-first content. This role is a hands-on creator and executor producing engaging digital content managing day-to-day social channels and supporting campaign rollouts across owned and paid channels. The role is considered to be a new role at DIVA.

The role allows for remote work in Ontario Canada only. Travel may be required on occasion. Must be legally eligible for employment and reside in Ontario Canada.

About Us:

Since 2003 DIVA has introduced and onboarded millions of people as they keenlyoranxiouslydiscovered reusable period care. Founded by mother-daughter duo Francine Chambers and Carinne Chambers-Saini DIVA revolutionized the feminine hygiene industry and created the mass market adoption of sustainable period care alternatives. Today the DIVA brand is synonymous with the menstrual care category driving change and bringing sustainability to the forefront of new period care innovation.
We are DIVA. Your conscious cycle care partner.

Founded in 2002 DIVA disrupted the cycle care industry with the DivaCup offering a reusable comfortable and innovative alternative to disposable menstrual products. As a pioneer in menstrual health and equity DIVA has spent over two decades challenging taboos advocating for education and driving social impact initiatives that improve accessibility to period care worldwide. DIVAs commitment to conscious wellness extends beyond menstrual care. Guided by science-backed formulations and human-first innovation DIVA continues to develop vegan cruelty-free and premium crafted products that
empower individuals to feel informed confident and cared forwithout stigma.

Responsibilities:
Content Creation & Social Execution

Oversee and manage an agency partner responsible for the day-to-day publishing of content across all social channels ensuring consistency accuracy and alignment with brand voice and regulatory standards.
Maintain and manage the social content calendar in alignment with campaign priorities product launches and cultural moments.
Create and produce high-performing social-first content including short-form video graphics and copy for platforms such as Instagram TikTok Pinterest YouTube and LinkedIn.
Monitor platform trends emerging formats and cultural conversations to inform content creation and improve relevance and reach.
Serve as the primary day-to-day point of contact for UGC creators managing communications briefing content needs and ensuring timely delivery of assets that align with brand values and campaign objectives.

Content Performance & Optimization

Track and analyze content performance across social and digital channels identifying top-performing formats themes and creators.
Apply performance insights to continuously optimize content improving engagement reach and conversion.
Monitor competitor activity and category trends to identify opportunities and creative whitespace.

Campaign Execution Support

Support the execution of integrated marketing campaigns across digital channels ensuring assets are delivered approved and deployed on time.
Coordinate content and asset delivery across social email website and paid channels.
Assist in preparing digital assets and content for product launches retailer programs and key brand initiatives.
Maintain campaign trackers and proactively flag risks or delays to the Brand Marketing Manager.

Influencer & Community Support

Support the execution of influencer and creator programs including coordinating briefs product seeding content approvals and posting schedules.
Identify high-performing creators and content styles that align with DIVAs brand and audience.
Monitor social conversations comments and messages to surface community insights sentiment and emerging trends.

Content & Asset Coordination

Manage and maintain the digital asset library ensuring all content is organized version-controlled and accessible.
Partner with internal teams and external creators to support the development and delivery of campaign assets.
Assist with the creation of supporting content across channels including blog posts landing pages and email content.

Cross-Functional Collaboration

Collaborate with the eCommerce team to ensure content supports product pages promotions and conversion goals.
Support Retail Marketing and Sales teams with digital assets and social toolkits for omnichannel activations.
Partner with PR and Community teams to amplify brand storytelling and purpose-driven initiatives.
Contribute to internal reporting presentations and campaign recaps as needed.
Performance Tracking & Reporting
Pull and compile weekly and monthly performance reports across social content and email channels.
Contribute to post-campaign recaps by summarizing content performance and key learnings.

Other

Work in accordance with DIVA International Inc.s ISO 13485 Quality Management System and Quality Policy.

Qualifications:

13 years of experience in digital marketing social media or content marketing ideally within CPG beauty wellness or a purpose-driven brand environment.
Hands-on experience managing social media channels (Instagram TikTok Pinterest YouTube LinkedIn) including content scheduling copywriting and community engagement.
Proficiency with social media scheduling and management tools (e.g. Later Sprout Social Hootsuite or similar).
Strong content creation skills including graphic design basics and short-form video editing (Canva Adobe Creative Suite CapCut or similar tools).
Familiarity with email/SMS marketing platforms (e.g. Klaviyo) and an understanding of best practices for digital engagement.
Experience using analytics and reporting tools (Hootsuite Meta Insights Google Analytics TikTok Analytics Klaviyo or similar) to track performance and extract insights.
Understanding of digital marketing KPIs including reach engagement rate CTR and conversion.
Strong organizational and project coordination skills with the ability to manage multiple deliverables and deadlines simultaneously.
Excellent written communication skills with a strong eye for brand voice tone and visual consistency.
A collaborative proactive mindset and comfort working in a fast-paced cross-functional team environment.
Genuine passion for DIVAs mission and an interest in menstrual pelvic and sexual wellness.

About Our Hiring Process:

Does this sound like great fit for you We would love to hear from you.

You can expect us to be curious about who you are what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.

Why work at Diva International
People are the heart and soul of DIVA sharing our passion to make a meaningful difference in the world. We empower our employees to shatter societal norms and status quo raise our standards so we can grow together and make a great company even better.

At DIVA we strive to be a welcoming and safe space for everyone regardless of their race national or ethnic origin colour religion age sex sexual orientation gender identity physical ability or any other protected grounds. We welcome employees and candidates from these underrepresented groups to help make this vision a reality.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Please e-mail atemailprotectedif you require accommodation. Information related to accommodation requirements will be addressed confidentially.

Required Experience:

Manager

Oversee and manage an agency partner responsible for the day-to-day publishing of content across all social channels ensuring consistency accuracy and alignment with brand voice and regulatory standards.
Maintain and manage the social content calendar in alignment with campaign priorities product launches and cultural moments.
Create and produce high-performing social-first content including short-form video graphics and copy for platforms such as Instagram TikTok Pinterest YouTube and LinkedIn.
Monitor platform trends emerging formats and cultural conversations to inform content creation and improve relevance and reach.
Serve as the primary day-to-day point of contact for UGC creators managing communications briefing content needs and ensuring timely delivery of assets that align with brand values and campaign objectives.