Communications and Engagement Lead (BDC Mind)

Job Description

• Salary scale:30067 to 32000 per annum
• Contract:Permanent
• Hours:37 hours
• Base:Kenburgh House Bradford BD1 4QU. This role supports flexibleworking options including hybrid and adjusted hours.
• Responsible to:Head of Communicationsand Engagement
• Probationary Period:Six months
• Closing Date:10am Tuesday 28 April2026
• Interview Date:Wednesday 6 May 2026 in-personat BDC Mind BD1 4QU
• Questions:In the first instance any enquiries to be emailed to: emailprotected.For an informal chat about the role before applying please contact Head of Communications and Engagement Hayley Smith: emailprotected

AboutUs

Bradford District and Craven Mind is a thriving independent mental health charity with a clear purpose to promote positive mental wellbeing and empower and help people experiencing issues with their mental health to manage and work towards recovery and fulfilment.

We do this through:

• Building community and individual resilience for better mental wellbeing

• Providing early intervention advice and support

• Supporting people in crisis

• Empowering and helping people to recover and sustain improved wellbeing

Watch this video to find out what its like to work here:

our latest Impact Report and 2024-28 Strategy:

out more about our approach to Equity Diversity and Inclusion:

us and youll receive:

• 25 days annual leave per year rising to 28 days with length of service plus bank holidays

• Up to two additional leave days to use each year to support your wellbeing.

• Simply Health Cash Plan to claim back on personal health costs including dental optical prescriptions physiotherapy and more.

• Employee Assistance Service including 24/7 confidential mental health support and access to structured therapy sessions.

• Generous pension scheme and employer contribution to help you plan for a secure future.

• Discount schemes including Company Shop and Blue Light Card.

• Excellent personal development opportunities including access to Clinical Supervision.

• Enhanced sick pay after your six-month probation.

• Accredited employer with Mindful Employer Disability Confident and Real Living Wage.
  
  
• Generous death in service/life assurance benefit

Role background

Our Communications and Engagement team sits at the heart of everything we do at BDC Mind. As part of a small collaborative team youll work across all departments and services to amplify our impact challenge stigma and connect with more people across Bradford District and Craven.

Your creativity and storytelling skills will help shape our voice strengthen our reputation and promote a positive hopeful approach to mental health and wellbeing. If youre a creative communicator with a passion for meaningful stories and impactful communications that support people wed love to hear from you.

Role purpose

Working closely with the Head of Communications and Engagement you will lead the development and delivery of the organisations communication strategy. Your work will enhance our reputation strengthen relationships with key audiences and ensure clear consistent messaging across all channels.

This role exists to build trust influence stakeholders and protect the organisations reputation through highquality internal and external communications. You will help shape how we communicate and engage with clarity confidence and compassion.

Role outcomes

• Supporting the design and effective delivery of the organisations annual communications and engagement plan.
• Leading on individual service communications providing insight and operational best practice support.
• Leading on internal communications and producing regular updates and briefings across multiple online and offline channels.
• Creating and delivering the social media plan across a range of channels including management of an advertising budget for paid social content.
• Leading on supporting the income generation team to deliver effective fundraising events and training products.
• Supporting media opportunities with regional news including radio TV and online publications.
• Effectively managing delegated areas of the operational communications budget to achieve objectives set out in the annual plan.
• Collaborating with services to create lived experiences stories from people supported by our services.
• Designing and developing effective print and online communications materials including development of accessible materials targeting priority groups.
• Effectively managing content on the BDC Mind and Healthy Minds websites via content management systems.
• Acting as an ambassador and represent Bradford District and Craven Mind at external functions events giving talks and presentations as required.
• Consistently working in alignment with our aims objectives policies core values and standards set out in our employee handbook.
• Fully participating in all relevant training to develop and maintain your performance in the role.
• Demonstrating an ongoing commitment to our values: Caring Always Working Together Supporting Everyone Enabling All and Continually Improving.
• Performing other duties as reasonably required within the role.

Person specification

We are committed to promoting mental health awareness reducing stigma and improving the quality of life for people with mental health challenges. We value diversity inclusion and lived experiences when recruiting our workforce of staff and volunteers.

QUALIFICATIONS

Essential

• A minimum of 5 GCSEs (or equivalent) grades A-C including English and Maths

Desirable

• Degree or equivalent in a relevant subject (e.g English communications journalism marketing)

EXPERIENCE

Essential

• Extensive experience in a communications or marketing role
• Developing digital content for website social media and newsletters (Adobe Creative Suite Canva Mailchimp)
• Website content management WordPress or similar
• Copywriting for diverse audiences and platforms
• Social media content creation management and reporting

Desirable:

• Experience in a communications role within healthcare or the voluntary sector
• Experience building relationships with a range of stakeholders including community groups local media and system partners
• Basic video editing and photography skills
• Leading on communications and engagement campaigns
• Managing a budget (e.g paid social media)
• Commissioning and briefing photographers graphic designers and freelancers

SKILLS AND ABILITIES

Essential

• Excellent written and verbal communication skills with the ability to tailor messaging for different audiences and channels
• Confidence and ability to represent the organisation at meetings and events
• Strong collaboration skills able to build trust and credibility across multiple teams and organisations
• Strong organisational skills with the ability to prioritise and meet multiple deadlines

KNOWLEDGE

Desirable

• Ability to travel independently around Bradford District and Craven

• Understanding of mental health and its impact on individuals.
• Knowledge of different marketing and communication tools

• An understanding of the voluntary and community sector and mental health organisations within Bradford District and Craven
• An understanding of the mental health challenges faced by different communities including groups with protected characteristics

ATTITTUDE AND PERSONAL ATTRIBUTES

Essential

• Self-motivated proactive and able to work independently
• Analytical problem-solver with solution-focused attitude
• Effective team player with strong relationship-building skills
• Commitment to ongoing professional development

How to apply

• Please click the Apply for this job button and follow the steps to fill out the application form.
• Upload your CV alongside either a one-page cover letter or a video/audio recording that explains how your experience and skills match the job description and person specification.
• Were unable to provide feedback to applicants who are not shortlisted.
• We are committed to safeguarding vulnerable children and adults. All successful candidates will need to apply for a Disclosure and Barring Service (DBS) check and a right to work in the UK check.