Senior Manager, SMS Operations
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Job Location:
Dallas, IA - USA
Monthly Salary:
$ 80000 - 100000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Overview
Since our founding in 1924 weve cut cardiovascular disease deaths in half but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress we need passionate individuals like you. Join our movement be part of the progress and help ensure a healthier future for all. You matter and so does the impact you can make with us.
The American Heart Association has a great opportunity for a Senior Manager SMS Operations.This position can be home based.
The Senior Manager SMS Operations is responsible for the day-to-day execution workflow management compliance oversight and performance optimization of the American Heart Associations SMS and mobile messaging program. This role ensures SMS campaigns are deployed accurately on time and in alignment with enterprise priorities. The Manager operationalizes segmentation consent management personalization triggers and campaign execution across fundraising advocacy event and engagement initiatives.
This is a highly detail-oriented systems-focused role that sits at the intersection of marketing operations digital engagement and compliance.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful you will have access to Heart U our award-winning corporate university as well as additional training and support locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinkedInInstagramFacebookX and .
Responsibilities
SMS Campaign Execution
- Build QA schedule and deploy SMS campaigns across fundraising advocacy events and mission engagement initiatives
- Manage campaign intake requests and ensure alignment with the omnichannel marketing calendar
- Translate campaign briefs into segmented compliant message deployments
- Execute triggered and automated SMS journeys
- Maintain deployment documentation short codes and campaign checklists
Segmentation & Data Management
- Build and manage audience segments using CRM and CDP data
- Ensure proper list hygiene suppression logic and opt-in status accuracy
- Monitor subscriber growth engagement and opt-out trends
- Partner with CRM and data teams to resolve data integrity issues
Compliance & Consent Management
- Ensure compliance with TCPA CTIA and internal privacy policies
- Manage opt-in opt-out and keyword workflows
- Maintain documentation to support audit readiness
- Partner with Legal IT and Brand teams on regulatory updates and message compliance
Workflow & Process Optimization
- Develop and maintain standard operating procedures (SOPs) for SMS execution
- Improve efficiency within work management systems
- Establish QA protocols to reduce deployment errors
- Identify automation opportunities to improve speed accuracy and scalability
- Build strong working relationships with cross-functional stakeholders
Performance Monitoring & Reporting
- Track and report on: Delivery ratesClick-through rates Conversion rates Revenue performance and List growth and churn
- Support A/B testing and ongoing campaign optimization
- Provide performance insights and summaries to marketing and development leadership
Platform & Vendor Management
- Serve as day-to-day administrator for SMS platform(s)
- Manage platform configuration and integrations
- Troubleshoot technical issues in partnership with vendors carriers and IT
- Support budget tracking and invoice management
What Success Looks Like
- SMS campaigns deploy on time with zero compliance violations
- Clear documented workflows support scalable execution
- Segmentation accuracy improves across campaigns
- Opt-in rates increase while opt-out rates decrease
- SMS is fully integrated into enterprise-wide campaign planning
Qualifications
- Bachelors Degree in marketing digital media communications or related field or equivalent experience.
- Five (5) years of experience in digital marketing operations with hands-on SMS or mobile messaging execution
- Experience building audience segments using CRM and/or CDP platforms
- Working knowledge of TCPA and SMS compliance requirements
- Strong attention to detail and quality control
- Experience working in complex cross-functional environments
Core Competencies
- Operational excellence and process discipline
- Data accuracy and quality assurance
- Strong organizational and project management skills
- Clear effective communication across teams
Compensation & Benefits
The expected pay range is $80000 - $100000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
- Compensation Our goal is to ensure you have a competitive base salary. Thats why we regularly review the market value of jobs and make adjustments as needed.
- Performance and Recognition You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
- Benefits We offer a wide array of benefits including medical dental vision disability and life insurance along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being we also offer an employee assistance program employee wellness program and telemedicine and medical consultation.
- Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Associations national online university with more than 100000 resources designed to meet your needs and busy schedule.
- Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year which includes several days off at the end of the year.
- Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities or for potential future positions in the organization.
The American Heart Associations 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health by 2028 the Association will drive breakthroughs and implement proven solutions in science policy and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association American Stroke Association our mission is to be a relentless force for a world of longer healthier lives regardless of race ethnicity gender gender identity religion age language sexual orientation national origin and physical or cognitive abilities.
This position not a match with your skills Click here to see other opportunities.
In accordance with local and state laws where applicable qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
Required Experience:
Senior Manager
About Company
Find employment opportunities and join the fight against heart disease and stroke. American Heart Association and American Stroke Association career opportunities. American Heart Association Jobs
