About the team

As the Senior Manager - CRM you will lead Turos customer marketing strategy across the customer lifecycle globally. Youll drive business growth through activation retention and reactivation. You will also grow customer engagement through astute deployment of promotional initiatives and incentives. You will pioneer new customer marketing initiatives such as referral and loyalty programs.

This is a leadership role that sits at the intersection of growth product tech and data. You will build a high performing team and have support from our creative studio agency resources and our CDP/CEP tooling partners to unlock growth.

What you will do

Set CRM strategy

• Define and execute Turos CRM strategy across key owned channels including email push SMS and in-app messaging.

• Own business and operational KPIs for CRM. You will be accountable for the growing revenue generated from our existing customer base.

• Identify the biggest opportunities across the funnel including activation retention reactivation and loyalty.

• Develop CRM strategy for specific key business priorities for specific segments and international growth.

Inform CRM Tech and Data Capability

• Partner with Product Engineering MarTech and Data teams to improve CRM infrastructure orchestration audience logic trigger design and journey execution.

• Ensure strong operational foundations for new launches and campaigns including QA eligibility logic experimentation readiness and scalable execution.

• Improve channel performance through better deliverability frequency management contact strategy and cross-channel coordination.

• Maximize the feature set available in our MarTech tooling and CEP to deliver optimal customer experience.

• Work with the data team to articulate the incremental contribution of CRM as a channel.

Creative optimization localizations and personalization

• Partner closely with Brand Creative and Customer success teams to ensure communications reflect Turos brand voice while delivering against performance objectives.

• Adapt global strategy and build campaigns relevant across Turos 5 markets - US CA UK FR and AU.

• Partner with local teams to find opportunities to deliver hyperlocal messaging across cities events and cultural/seasonal moments.

• Given that car rental / leasing are infrequent occasions ensure that customers remain engaged with the Turo as a brand such that Turo is top of mind and considered when the transactional moment arises.

• Deliver timely communications around new strategic product releases and updates.

Pioneer new initiatives

• Be able to pilot large cross functional initiatives such as referral and loyalty programs.

• Define business need/impact of new initiatives identify the resourcing and investment required build experiment launch iterate and scale new CRM initiatives.

• Launch new channels within customer engagement scope.

Leadership & stakeholder management

• Continue to build the CRM team; develop and mentor CRM specialists; and manage agency/vendor relationships.

• Manage stakeholders globally and devise resource allocation to adequately support all markets.

• Develop regular cadence for performance reporting results to stakeholders.

• Create documentation CRM playbooks and governance for teams launching new pages/features.

Your profile

• 8 years of CRM experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment.

• This role along with CRM knowledge requires a strong business and commercial acumen.

• Ability to be rooted in customer experience rather than just CRM tactics.

• Demonstrated success scaling CRM via building capacity and capabilities.

• People management and stakeholder management experience are a must.

• Ability to work with agencies and help them prioritize and drive results.

• Expertise in core tools: Braze Segment MoEngage Iterable Promo code tooling CDPs measurement tools etc.

• International market experience (multi-country multi-language)

• Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly.

• Familiarity with experimentation methods incrementality and causal measurement for CRM.

Bonus if you have

• Prior experience launching loyalty programs and referral programs.

• Comfort with SQL and/or data warehouses and BI dashboards.

For this role the target base salary range in San Francisco is $158000 - $197000 annually. This role is also eligible for equity and general our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Turo Recruiting Scam Alert:

Weve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search especially if theyre contacted through unofficial channels (such as Instagram Telegram MS Teams etc.). In general Turo interacts with candidates through our Careers page and via email addresses and we dont ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether theyre dealing with an impersonator they can contact Turos Recruiting Team at . Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo AI Policy:

Turo may use AI-enabled tools to support our recruiting operations including gathering information from candidates drafting communications helping with interview note-taking and assessment and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews the use of such tools including any AI chatbots or note-takers is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability please let us know at .

Benefits

• Competitive salary equity benefits and perks for all full-time employees

• Employer-paid medical dental and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays volunteer time off and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities

We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at the App Store and Google Play and check out our blog Field Notes.

Read more about the Turo culture according to Turo CEO Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing