Senior Manager, Retail Media Networks

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AtSharkNinja our purpose is simple:positivelyimpactpeoples lives every day in every home around the world.We are a product design and technology company driven by relentless innovation bold thinking and a passion for solving consumer problems better than anyone else.

We are looking for a high-impact results-orientedSenior Manager Retail Media Networksto lead our strategy and execution across key retail media platforms includingTarget RoundelBest Buy AdsKohls Media Network andCanadian Tire Retail Media (TRM). This role will sit at the center of brand sales and performance marketing driving full-funnel retail media strategies that accelerate growth across some of our most critical accounts.

WhatYoullDo

Own & Accelerate Retail Media Strategy

• Develop and execute comprehensive full-funnel media strategies across Target Roundel Best Buy Ads Kohls Media Network and Canadian Tire TRM.

• Align media investments to new product launches retail promotional calendars category expansion initiatives and annualsales objectives.

• Identifyincremental growth opportunities through advanced audience targeting seasonal programs beta ad products and data-driven experimentation.

• Manage andoptimizea $30M annual retail media budget to maximize efficiency ROAS and sell-through.

Drive Performance & Accountability

• Own performance measurement across key KPIs including ROAS CTR CVR share of voice and incremental sales lift.

• Continuouslyoptimizecampaigns through A/B testing creative insights budget reallocation and performance diagnostics.

• Translate complex media data into clear business recommendations and action plans.

• Ensure retail partners do not become operational bottlenecks proactively driving clarity alignment and accountability to protect business outcomes.

Lead Cross-Functional Integration

• Partner closely withAccount ManagementBrand Marketing Integrated Marketing SocialStrategicSales Finance and Analytics teams to ensure cohesive and strategically aligned media plans.

• LeverageSharkNinjassocial and demand-generation engines to amplify retail media effectiveness.

• Collaborate with agency partners to oversee campaign setup trafficking pacing optimization and reporting.

• Serve as the retail media thought leader within the organization elevating best practices and driving innovation.

Influence at Senior Levels

• Focused on Actionable results -Present strategic plans performance readouts and growth opportunities to senior internal stakeholders and external retail partners.

• Act as asuccessmultiplier ensuring retail media becomes a growth lever across categories and retailers not just a cost center.

What You Bring

• 5 years of experience in retail media performance marketing or digital media strategy.

• Deepexpertiseacross retailer media networks (Target Roundel& Best Buy Ads preferred).

• Proven experience managing large-scale media budgets ($10M).

• Strong analytical mindset with fluency in performance metrics and retail measurement frameworks.

• Experience working cross-functionally within a fast-paced high-growth organization.

• Ability tooperatewith urgency ownership and accountability.

• Comfort navigating ambiguity and building structure where none exists.

• Exceptional communication skills with the ability toinfluence atsenior levels.