Demand Generation & Growth Specialist

• Haywards Heath
• Hybrid
• Yearly salary: 35000 - 40000

Job Description

Join one of Europes fastestgrowing wellbeing tech companies

Are you ready to step into the next role in your marketing career Do you want to see the realworld impact of your work on peoples everyday wellbeing

At Epassi youll join a fastpaced friendly and ambitious environment where your work genuinely matters. Youll be trusted with responsibility supported by experienced teammates and encouraged to learn quickly as we continue to grow across Europe.

Epassis purpose is to boost everyday wellbeing. Were a leading provider of employee benefit solutions helping people get more value from daily life through simple digital experiences. Founded in Finland in 2007 we were the first company in Europe to launch a mobilepayable employee benefit solution and weve been growing ever since expanding our products and entering new markets.

In the UK we work closely with employers and HR teams to support employee wellbeing through flexible easytouse benefit solutions that drive engagement retention and longterm impact.

Weve been recognised by the Financial Times as one of Europes fastestgrowing companies multiple times but what really excites us is what comes next.

Were now hiring a Demand Generation & Growth Specialist to join our UK team based in our Haywards Heath office

Your mission at Epassi

As our Demand Generation & Growth Specialist youll help shape how we attract engage and convert HR and Benefits decisionmakers into meaningful revenue opportunities. Rather than focusing on one channel or tactic youll own the full journey from first touch to qualified pipeline with clear visibility into the impact of your work on business growth.

Youll join at an exciting moment as we continue to scale giving you the space to influence strategy experiment and build campaigns that genuinely move the needle. Supported by a strong team across Performance and Content this role combines strategic thinking with handson execution and gives you the chance to make your mark.

Your responsibilities will be:

• Take ownership of our endtoend demand generation strategy across key markets industries and segments
• Design and execute highimpact multichannel campaigns across paid media email social and events
• Shape compelling messaging and positioning in partnership with Product Marketing
• Drive continuous improvement across landing pages and conversion journeys
• Build and optimise lead nurture and lifecycle programmes in HubSpot
• Work closely with Sales to improve lead quality pipeline progression and revenue outcomes
• Own the commercial success of events roundtables and field marketing initiatives

Youll be successful in this role if you:

• Consistently generate qualified pipeline that converts into revenue
• Improve funnel performance from conversion rates to lead quality and speed to close
• Launch campaigns that align tightly with sales priorities and market needs
• Use data and insight to test learn and scale what works
• Are seen as a trusted growth partner by Sales and Marketing stakeholders

What youll be doing (daily):

• Designing launching and optimising campaigns across multiple channels
• Writing and refining campaign copy for emails landing pages ads and LinkedIn
• Collaborating with Product Marketing and Content to bring campaigns to life
• Reviewing performance metrics and translating insights into action
• Building and improving nurture journeys and lifecycle flows in HubSpot
• Partnering with Sales to review pipeline quality and campaign impact
• Coordinating with specialists while retaining ownership of outcomes

What you should bring:

• 2 years experience in Demand Generation Growth Marketing or Lifecycle Marketing
• A strong grasp of B2B funnels pipeline metrics and conversion optimisation
• Handson experience with HubSpot WordPress Google Analytics and Asana
• Confidence running campaigns endtoend from idea to execution to optimisation
• A bias for action with the curiosity to test and improve continuously

Your track record:

• Delivering campaigns that generate pipeline not just leads
• Owning initiatives endtoend and being accountable for outcomes
• Improving conversion rates lead quality or revenue contribution
• Working crossfunctionally with Sales and Marketing to achieve shared goals

Your competency profile:

• Commercial ownership: You care deeply about impact outcomes and revenue
• Strategic mindset: You understand how channels messaging and funnel stages connect
• Handson execution: Youre comfortable building launching testing and iterating yourself
• Collaboration: You thrive in crossfunctional teams and value shared success
• Analytical thinking: You use data to guide decisions and prioritisation
• Creative problemsolving: You enjoy finding smarter more effective ways to drive growth

Why you should work with us

Fastgrowing international company with a meaningful mission As part of the Epassi Group we operate in over 10 countries and are shaping the future of wellbeing with more than 1000 employees across Europe.
Comprehensive & flexible benefits package We believe benefits should support real life - your life. Our wide-ranging and flexible offering is designed to help you look after your health finances and lifestyle in a way that works for you. Enjoy fully funded healthcare services and dental insurance life assurance discounted health screenings carbonoffsetting and forestplanting initiatives plus access to our employee incentive scheme and health & wellbeing fund. You can personalise your package even further with options like the Cycle to Work scheme tech scheme (interestfree loan) EV salarysacrifice car scheme holiday discounts via UTC and the ability to buy or sell holiday. And to top it off you also get your birthday as an additional day off.
Personal development Grow your career with a personalised development plan annual training budget and full access to Coursera to support continuous learning.
Work community Our offices in Haywards Heath and Leatherhead offer a friendly and welcoming environment with stocked drinks fresh fruit and snacks and regular companysponsored team events to keep us connected.
Time off 25 days per year based on a 5day workweek with the flexibility to adjust your allowance through our buy/sell holiday scheme.
Mental wellbeing Access a full range of wellbeing support including Aunties professional mental health coaching and our Employee Assistance Programme (EAP) providing confidential guidance and support whenever you need it.