Marketing Specialist

Youll report to: Sarah Sutton CMO

Team: Marketing

Location: This is a hybrid position requiring 1-2 days per week in our London office located in the City near Monument station.

Salary Range: per annum

Role Type: Full-Time Permanent

Start date: As soon as possible

Visa / Sponsorship Available: Not Available

The Marketing Specialist Role

We are looking for a marketing generalist - someone who deliberately enjoys breadth. You want to build range before specialising or you may choose never to.

This is a mid-level role with significant ownership and visibility.

This role is ideal for someone who:

• Enjoys both strategy and execution
• Can move comfortably between planning messaging events and content
• Thrives in cross-functional environments
• Wants exposure across the full marketing mix

While youll contribute across multiple marketing areas a significant focus will be on Events and Field Marketing - including industry conferences roundtables webinars and Send-hosted events. You will play a critical role in creating high-quality memorable experiences for prospects and customers.

Insurance industry experience is strongly preferred. You need to understand our audience and be credible in the room.

About Send

We are the leading insurance platform trusted by world-class insurers to help them navigate complex risks.

Our platform helps commercial insurers MGAs and reinsurers modernise underwriting cut friction and grow profitably in complex markets.

We are the only platform purpose-built for multi-operating models. Our platform combines deep industry expertise with the ability to support a range of strategies and operating models.

Our Story:

We started Send because insurers had been let down for too long by rigid legacy technology. The industry was ready to work differently and so were we.

In 2017 our three founders set out with a clear vision: to transform commercial underwriting by combining advanced technology with deep industry expertise.

By 2019 we delivered our first commercial and specialty underwriting platform for Aviva GCS streamlining operations increasing efficiency and giving teams the visibility they needed to make faster better decisions.

Over the next six years we rolled out multiple underwriting platform solutions across the UK and US proving that modern underwriting technology could be powerful flexible and rapidly delivered.

In 2022 we won three industry awards and secured a $10m Series A to accelerate our growth. By 2024 Send was recognised as a Leader by IDC Celent and Datos a testament to our momentum and our customers success.

In 2025 we doubled in size and deepened our expertise in both the London Market and North America becoming the only underwriting platform purpose-built to support multiple operating models.

But were not finished. Insurers want orchestration not siloed systems. Thats why we continue to invest in our platform and orchestration engine helping our customers win better business faster.

The Send Team

Over the past two years Send has experienced significant growth expanding our team by over 50% to more than 120 people. At the start of 2024 our team was primarily based in the UK and Poland. Since then weve taken major steps toward building a global presence with team members now located across the UK US India and Ireland-all working collaboratively toward our vision of becoming the market-leading software platform for agile insurers.

Our Funding

From 2017 to 2022 we bootstrapped our growth journey building a profitable and stable November 2022 following a year of strong customer and team growth we secured $10 million in Series A funding to accelerate our expansion across the UK and US as well as to further enhance our product development. Were proud to have the support and expertise of our investors Mercia and Breega.

We are now preparing for our Series B round and are excited about the growth acceleration this will enable.

What Youll Be Doing as a Marketing Specialist

Strategic Planning

• Develop and implement marketing plans aligned with Sends commercial growth goals
• Translate business priorities into focused high-impact initiatives
• Collaborate closely with Sales Product and Customer teams to ensure campaigns land
• Balance long-term brand building with immediate pipeline impact

Events & Field Marketing

Events are a major lever in our go-to-market strategy - and youll lead them end to end.

• Plan and deliver in-person and virtual events (industry conferences roundtables webinars Send-hosted events)
• Own logistics: venues suppliers budgets speakers branding materials onsite execution
• Partner with Sales to drive target account attendance
• Create compelling high-quality event experiences that reflect our brand
• Ensure strong pre-event build-up and disciplined post-event follow-up
• Drive measurable pipeline contribution from field initiatives
• Track performance and pipeline impact
• Work with Sales and Customer Success to convert event engagement into qualified opportunities

Audience Engagement

• Identify and connect with underwriting operational and executive insurance audiences
• Craft messaging that resonates with both prospects and customers
• Apply ABM principles to engage priority accounts and key decision-makers (support with tailored programs for priority accounts in your region)
• Develop thought leadership and event-driven content
• Support with the execution of digital campaigns in your region
• Contribute to customer communications and engagement programmes

Market Analysis

• Stay ahead of insurance market trends and competitor activity
• Conduct research to identify growth opportunities
• Feed insights into messaging positioning and campaign focus
• Strengthen our competitive narrative

The Skills and Experience Needed for the Marketing Specialist Role

• 5 years B2B marketing experience.
• Insurance industry experience (carrier MGA broker reinsurer or insurtech) is highly desirable and will significantly strengthen your application
• Proven experience delivering events end-to-end
• Strong understanding of marketing tools and analytics
• Ideally experience with HubSpot Marketing Hub or other email marketing platforms
• Confidence building and optimising email journeys and landing pages
• Familiarity with Account-Based Marketing approaches and tools
• Experience tracking campaign and pipeline metrics (data-driven mindset you instinctively ask whats working why how do we scale it)
• Comfortable operating in growing fast-paced organisations

Mindset & Attributes:

• Generalist by nature enjoys variety and breadth
• Willing to roll up sleeves and get stuck in
• Highly organised and operationally sharp
• Exceptional written and verbal communication skills
• Comfortable working with senior stakeholders
• Energised by ownership and accountability
• Excited by scale-up pace and ambiguity

Whats on Offer - Life at Send

Health Insurance - Provided through AXA covering medical dental optical mental health and therapies. Employees also have free access to Spill offering confidential mental health support and therapy.

Life Insurance - Covers four times your basic salary along with Income Protection for up to 36 months at 75% of salary including rehabilitation support.

Pension Scheme - A salary sacrifice pension scheme through Royal London. Send contributes 8% with a minimum employee contribution of 4%.

Time Off - 25 days of annual leave plus public holidays. We also offer volunteering time and a dedicated wellness day.

Enhanced Parental Leave - Includes 12 weeks of fully paid leave for all new parents along with additional support for birth-giving parents.

Learning and Development - An annual budget via Learnerbly providing access to books courses conferences and other resources to support your growth.

Check out Sends public Handbook for more information about our product recruitment process team benefits and much more.

Marketing Specialist Interview Process

Our recruitment process for the Marketing Specialist role consists of at least three stages:

Stage 1 - Introductory Call with our in-house recruiter Liam (30 minutes):
This will cover your background motivations and communication skills along with an opportunity to learn more about Send and the role.

Stage 2 - Interview with Sarah Sutton CMO (45-60 minutes).

Stage 3 Interview with either Kyle van der Boon (Product Marketing Manager) (30 minutes) or Sales representative.

30-minute call with a Send Founder

At Send were focused on strengthening our culture-not hiring people who simply fit into it. We believe that a diverse equitable and inclusive team drives innovation creativity better decision-making and stronger performance.

If youre interested in a role at Send but dont meet every requirement listed we still encourage you to apply. Research shows that women Indigenous people and individuals of colour often hesitate to apply for roles unless they meet every single qualification. Were committed to changing that.

We welcome applications from everyone regardless of background ethnicity or culture. We are committed to reviewing all applications fairly and do not discriminate based on race ethnicity colour religion or belief national origin sexual orientation age marital or civil partnership status family status pregnancy or maternity disability (visible or invisible) gender identity or expression or any other legally protected status.

We know that inclusive hiring is an ongoing journey and were always looking to improve. If you have feedback on our hiring or interview process wed love to hear it.

If you have specific needs or adjustments that would support you during the application process you can share them in the space provided in your application-we want to ensure your experience is as smooth and comfortable as possible.

Need support with your application or have a question about the role Email us at