Manager, Consumer Insights

Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands includingWhite Claw Hard Seltzer Mikes Hard Lemonade and Cayman Jack.

This role is responsible for creating leading and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer business brand innovation and portfolio decision-making in the USA. The role acts as the consumer expert ensuring the consumer perspective is embedded at every step.

Accountabilities:

• Design robust best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
• Independently manage and ensure flawless execution ofconsumer research
• Manage various research methodologies and sources at one time with keen ability to translate data and key learnings into insights
• Provide strategic thought leadership to the marketing organizationincluding development & management of US consumer targets and key brand insights
• Co-lead brand health tracking and marketing measurement in the USA
• Measure US ad campaigns including development validation and effectiveness
• Provide innovation insight support as needed and support new launch performance measurement

Key Metrics & Financial Targets:

• Brand/Company Volume & Sales
• Brand Equity & Health
• Household penetration

Own:

• Managing and reporting of US Consumer insights research brand health and campaign measurement

Influence:

• US and Global brand planning/strategy commercial excellenceinnovation and shopper marketing

Veto:

• US marketing activities not in line with consumer strategy

Critical Stakeholders & Relationships:

• US Global Marketing teams
• Innovation team Category InsightsDCOE

Qualification Education & Experience:

• Bachelors Degree & 5-7 years of insights experience Alc/Bev or CPG preferred
• Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana

Skills Needed To Be Successful:

• Qualitative and quantitative consumer research methodologies
• Screener Survey development
• Presentation project management and storytelling

What You Will Learn In This Role:

• Multifaceted Insights expertise and leadership
• Exposure and influence on Marketing and Innovations pursuit to envision define and scale brands.

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions location. The final agreed upon wage may vary based on the job-related knowledge skills and experience of the individual.

• Competitive annual salary $100000 to $125000 in Chicago IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave paid sick time and holidays
• Extensive opportunities for training development and career growth

At Mark Anthony we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.ââ

Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyâto stay ahead of industry giants.â

Required Experience:

Manager