Digital Sales Manager

Overview:
The Digital Sales & Strategy Manager is a key individual contributor focused on expanding and elevating Nexstars network digital sales. Nexstars digital portfolio spansThe CW NewsNation Nexstar CTV Plus Nexstar Audience Network and theTotal Audience offering. This digital expert will serve as a subjectmatter resource across the Network Sales organization bridging traditional national sales with the dynamic digital and programmatic marketplace.

Working alongside our Network Account Executives this role combines clientfacing responsibilities with strategic collaboration across platform monetization data product and marketing teams to advance Nexstars digital gotomarket strategy.

Salary Range: TOTAL ON TARGET COMPENSATION RANGE $175k-$225k

Core Responsibilities

Sales & Client Partnership

• Develop and grow revenuedriving relationships with digital media buyers client teams and agency partners in collaboration with the Network Sales team.

• Educate clients on Nexstars digital solutions aligning offerings with advertiser objectives for optimal scale precision and performance.

• Proactively identify and pursue new digital opportunities within both new and existing agency accounts.

• Partner with operations and programmatic specialists to ensure seamless campaign delivery optimal pacing and actionable insights.

• Collaborate on RFPs and client briefs to ensure clarity alignment and innovation in proposals.

• Consistently achieve or exceed assigned sales and revenue goals.

Strategic Enablement & GotoMarket Planning

• Serve as an internal expert on programmatic buying models (open exchange PMP curated deals) across Nexstars SSP and DSP partnerships.

• Partner with product platform monetization and marketing teams to package inventory refine targeting capabilities and shape audience strategies.

• Continuously collect and share client and buyer feedback to inform digital product development and measurement enhancements.

• Collaborate with The CW NewsNation and The Hill to align digital product information and operationalize sales processes.

• Work closely with the Sales Marketing team to evolve sales materials and ensure consistent compelling positioning across all platforms.

• Equip the sales organization with playbooks value propositions case studies and enablement tools to drive digital adoption and revenue growth.

• Liaise between sales product and operations teams to streamline digital workflow and improve executional efficiency.