Sr. Manager, Digital Merchandising

Job Summary

The Senior Manager Digital Merchandising US leads the strategy and hands-on execution of digitalmerchandising for the US DTC channel driving revenue and margin while delivering a brand-rightconsumer experience. Bringing a strong commercial mindset and curiosity for continuous improvementthis leader uses data and insights to evolve how we show up online and better serve our Fans. Managingmultiple business categories activities and programs within a matrixed environment they confidentlybalance stakeholders and KPIs while driving brand integrity and a deep connection with consumerinterests. This role partners closely with Marketing Planning Product and Experience teams to translatebusiness objectives into thoughtful merchandising strategies that improve discoverability conversionengagement and long-term loyalty. As a people leader the Senior Manager provides clarity andcoaching to elevate team expertise and deliver measurable results.

Essential Functions

Description

• Develop and execute comprehensive ecommerce merchandising strategiesensuring optimal product mix pricing and site placement throughoutproduct lifecycle to achieve financial targets and strengthen brandpositioning.
• Drive sell-through margin and inventory productivity by managing open-to-buy supporting accurate forecasting and executing strategic markdowns inpartnership with Sales and Demand Planning.
• Oversee seasonal web merchandising execution optimizing product experience navigation search and sort logic to drive conversion basket-building and a seamless consumer journey.
• Partner with Marketing to advance SEO AEO and GEO enhancing product data taxonomy structured content and metadata to improve organicgrowth and discoverability across platforms.
• Analyze web performance data and deliver executive-ready reporting that translates measurable results and behavioral insights into clear action plansto optimize product discovery experiences.
• Monitor market competitor and consumer trends to identify product opportunities and translate fan demand and selling insights into channelgrowth strategies.
• Collaborate with Product teams to deliver curated and exclusive product offerings that differentiate the DTC channel fuel fan acquisition and deepenloyalty engagement.
• Partner cross-functionally to execute go-to-market plans owning site readiness for campaign launches aligning inventory landing destinationsand channel activations to drive engagement and sell-through.
• Lead and develop US web merchandising team providing strategic direction prioritization and coaching while fostering a data-driven solution-oriented enterprise mindset.

Please note this job description is not designed to contain a comprehensive listing of activities duties orresponsibilities that are required of the employee for this job. Duties responsibilities and activities maychange at any time with or without cause.

Qualifications

• Associates Degree in Business Marketing or related field required.
• Bachelors Degree in Business Marketing or related field preferred.
• Minimum seven (7) years experience as an eCommerce merchandiser with at least one (1) year as a Sr. Merchandiser. Preferably within footwear apparel or in the outdoor industry.

Any equivalent combination of experience and education which clearly indicates the ability to perform theessential functions of the position may substitute on a year for year basis.

Knowledge Skills and Abilities

• Documented experience in retail planning buying or allocation
• Advanced understanding of fundamental eCommerce business objectives conversion funnel web merchandising optimization tactics and key performance indicators
• Thrives in a fast-paced and changing environment listens and learns from stakeholders and leads team to strategically address complex issues and opportunities
• Ability to anticipate hurdles and provide creative solutions
• Excellent attention to detail and strong organizational and prioritization skills to manage multiple competing deliverables
• Documented experience working with Shopify platform preferred
• Working knowledge of SEO best practices
• Proficient in all MS Office functions (Excel Word PowerPoint Outlook)
• Preferred experience with SAP and Salsify or other PIM solution
• Strong communications skills both verbal and written

Travel Required:Yes up to 5% of the time

Base Salary:$144000 - $153000

This range represents the low and high ends of this positions anticipated base salary range. The actual base salary will depend on numerous factors such as experience knowledge skills and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:Driven by a passion for life outside KEEN is a values-led independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Founded in 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back reducing impact and activating communities and individuals to protectthe places where we work and play KEEN puts its values in motion and takes action to leave the world a better place.

Fuerst Group KEEN and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.